Hoofddorp, North Holland
Full - Time

Retail Brand Manager skincare 

Consumer Products division


Do you want to join the worldwide leader in Beauty? L’Oréal Group has an international portfolio of 36 diverse and global brands reaching 1.5 billion consumers in more than 150 countries. With our purpose to create the beauty that moves the world, we are passionate about bringing innovative beauty products and experiences to our consumers. Working at L’Oréal is all about entrepreneurship, open-mindedness, and the quest for excellence. All with respect for people and planet.

Within our Consumer Products Division, we democratize beauty: we make the best beauty products available for all consumers with iconic and inclusive brands like L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup. Today, we are looking for a talented and experienced marketing profile that is ready to make an impact on our skincare business in The Netherlands!


Retail Brand Manager

As a Retail Brand Manager in the skincare team, you will accelerate your brands with our retailers. You will do this by building and rolling out shopper-centric brand plans and differentiated activation plans for your retailers, based on a consumer-decision journey and shopper insights. Are you ready to see your activations come to live at the largest retailers in The Netherlands?


What will you do?

  • Create a retailer-brand strategy for the Dutch market, together with the Brand Business Leader, Business Development, Account Managers and based on sell-out analyses and shopper insights. 
  • Focus on flawless execution and perfect forecast to avoid out of stock situations.
  • Successfully activate your brand and new product introductions on the store floor. 
  • Measure and assess your campaigns using campaign KPIs such as retailer sales data, online sales data, reach through retail media campaigns and CRM insights. 
  • Develop point of sale materials online and offline with the support of the marketing coordinator.
  • Ensure that your activation plans are activated simultaneously with the media plans of the Product Brand Manager and that the consumer journey connects seamlessly. 
  • Gather as many shopper insights as possible to develop a category vision. 
  • Contribute to the right analyses within Revenue Growth Management.
  • Keep your knowledge up-to-date in the field of (digital) marketing. Of course, we secure your development from L'Oréal in the Learning tracks Marketing-U and our Digital Academy. In addition, we expect you to develop yourself by following (trade) magazines, collaborating on research, attending workshops or lectures, and visiting stores (online and offline). 


Who will you be working with?

This role requires strong interpersonal and communication skills. To carry out this role successfully, you will work with:

  • Product Brand Managers, who build brands plan and translate them into media plans and the ideal product portfolio. 
  • Marketing Coordinator. This colleague provides marketing support in the set-up of retailer events, creation and logistics of Point of Sale materials. 
  • (E-)Account manager, with whom you develop the optimal plan for promo and retail media and with whom you collaborate on trade presentations.
  • Category manager, with whom you develop the ideal shelf vision and who provides you with the latest shopper insights. 
  • Business planner & Demand planner. You ensure that these colleagues are up to date on the plans per retailer (promo, - and activation plans, launches) so that the units can be correctly forecast. 
  • Brand Business Leader skincare, suncare, bodycare, to whom you will report.


Your qualifications

  • Completed relevant WO Master’s degree.   
  • 2-5 year of relevant work experience, depending on industry.
  • Analytical mindset; proficient in data analyses.
  • Language requirements: Fluent in English and Dutch. French is a big plus.
  • You have a passion for Marketing and you embrace digital and e-commerce.


What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers. 


And furthermore you will find with us:

  • An inspiring work environment with ambitious colleagues, where working Agile is the norm;
  • A healthy career perspective with good development and career opportunities;
  • A competitive salary which is adjusted on an annual basis in case of good performance;
  • Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
  • Discount on L'Oréal products
  • Nice extras such as various sporting company activities.


Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders. 




L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.


A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant

(Jean-Paul Agon, Chairman of L’Oréal)



How to apply

Are you ready for this challenge and do you meet the conditions?

Then apply quickly!


Do you want to know what it's like to work for L'Oréal Benelux?

Check out our LinkedIn pageéal/life/




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