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Montréal, Quebec
Other
Full - Time
15-Mar-2023

L’Oréal Canada Management Trainee Program is an opportunity for you to kick off your career at the #1 Beauty Tech company in the world. At l’Oréal, we move fast and stay on top of our game. The scope and scale of what we strive to do for our consumers drive us to experiment, push boundaries, learn from setbacks, and constantly grow. We are committed to giving our Management Trainee the space to learn, develop, and grow into future leaders for the Group.

We are looking for a management trainee in the corporate digital team for a mission in Influence, Advocacy & media.


What your first mission will look like:

-      Collaborate with all PR/Comms to help with Influence, Advocacy and Media strategy.

-      Build reports and analyze Influence campaigns from all the brands and identify opportunities

-      Track results from competition & identify best practices (Owned, Earned, Amplified).

-      Support relations with brands to help them succeed in their Influence, Rating & Review, Media, Advocacy and Social Media Plan.

-      With the A&I Manager, you will help in the deployment of group projects related to influence, media and rating & reviews within the brands

-      Under the supervision of the Manager Advocacy & Influence, implement data optimization strategies to feed influence and media initiatives under a full-funnel

-      Understand measurement of performance of key brand levers to help them transform it into an action plan, analyze & report performance on brand campaigns

-      Build a close relationship with Creators, key talents agency and our agency to help grow our strategy

-      Responsible for the implementation of communications on new influencers to watch, trends to follow, who’s trending on which platform, new features, etc.

Reports:       

-Create reports on the performance of the brands and divisions on key brand levers (Search, Social, Advocacy, Influence) with actionable recommendations to increase and optimize their digital programs.

- Create reports on Rating & Reviews to measure the effectiveness of the brands and divisions’ programs and optimize their solution on the brands’ website + E-commerce

- Analysis of quantitative impacts on Traackr (influence campaigns, mailers, sampling programs, social media, press)

- Build a rate card of influencers based on internal data

- Monitoring, analyzing and synthesizing all campaigns’ data and providing recommendations for brands and divisions

What you need to have:

- You graduate from marketing or communications with 0 to 2 years of experience

- You are bilingual (French-English) oral and written

- Strong communication and interpersonal skills

- Proficiency in Microsoft applications

- Ability to structure, analyze and present data and make data-driven decisions

- Attention to detail and ability to manage complexity in a rapidly changing environment

- Excellent interpersonal and communication skills

- Proactive team player with the ability to lead assignments and manage projects from start to finish

- Data-driven mind

Learning Opportunities:

- True ownership of business-relevant projects
- Collaborate closely with the team to gain hands-on experience
- Enhanced training opportunities
- 360 view of L’Oréal brands
- Opportunity to work in a cross-function role
- Opportunity to work with agencies, SaaS platform and Big tech company

L'Oréal is an equal opportunity employer for all. 
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