NOLI - No One Like I - is a start-up backed by L'Oréal Groupe, born in 2023 with an ambitious purpose: to cut through the noise and make sense of the ‘beauty jungle’. NOLI delivers a one-of-a-kind experience that helps consumers find what works best for them and makes the world of beauty revolve around them. Our focus on individuality is at the heart of everything we do, even inspiring our name.
As part of the L’Oréal group, yet operating with independence, our team is at the forefront of an innovative e-commerce project centered around the beauty industry. We are passionate about guiding our customers to the right products, and dedicated to addressing their needs and solving their challenges.
We have recently launched our first MVP as we prepare for open launch and optimize for product market fit.
We are seeking a talented and experienced Product Manager to join our team. This role will report directly to the Head of Product and will lead the end-to-end optimization Pod, a vital team responsible for new user and returning users: activation, conversion and re-engagement.
This role is responsible for leading the optimization, identification, and development of features for new & returning users.
About the role
In your role you will oversee all features relating to new and returning users. You will be responsible for:
- Optimizing the end-to-end user journey from upper funnel, quiz completion, account creation, add-to-cart and checkout completion rate) partnering closely with Growth, Marketing and Brand teams. Setting up AB tests tooling and best practice with the support of the Head of Product.
- Successfully support the scale of our product as we’re just opening the site, working closely with platform, growth and operational teams to ensure we have the required capabilities and competencies for mass-adoption.
- Ensuring product market fit of the MVP by:
- Validating existing features, based on MVP product analytics, ongoing insight and a strong consumer understanding and optimizing the acquisition funnel.
- Optimise the MVP through the identification of new features that will drive further engagement, trust and new and repeat buyers’ conversion.
- Lead product development for new user features as we expand (into categories and/or markets), working closely with venture leadership to help identify and inform future growth opportunities.
What you'll do
Product Strategy
- Develop and execute a comprehensive product strategy and roadmap that maximise new user sign up and leverages personalization to help us achieve a sustainable competitive advantage
- Leverage consumer and data-led insights to aid and contribute to the identification of new venture-wide strategic initiatives (e.g. category expansion, market expansion) to grow and better serve the consumer’s pain point
- Manage and track product performance against KPIs and suggest new ways to track product use and/or impact on end-users
New Feature Development
- Leverage user data, qualitative consumer feedback and deep category expertise to identify areas for optimization
- Lead user testing and validation of the product (alongside testing leads) to identify new features and/or requirements that deliver on your long-term product strategy
- Work closely with our Personalization PM to ensure full integration and optimization of the personalization features (decode and recommend) in the E2E journey, starting with a user-centric perspective, whilst also ensuring features are feasible from a technical and data perspective
- Define detailed feature requirements for design and engineering teams to deliver on
Product Management
- Create and manage your product backlog, prioritizing the features based on consumer impact, business impact and commerciality and technical feasibility
- Work closely with a Tech Lead to support the product development process; co-ordinating with front-end and platform engineers to ensure successful, timely delivery of product
- Identify and remove any delivery blockers for engineering and data science teams
- Collaborate closely with product leadership and other pod leads (incl. product, operations, growth, marketing, ecommerce) to manage dependencies and aid cohesive E2E user experience
Who you are
Experience in Product Management for startups and scale ups.
- Experience overseeing the definition and delivery of multiple features, within an empowered product team set up
- Experience running agile delivery teams of designers, engineers and data scientists, and successfully managing the backlog
- Experience designing and defining features, including conducting consumer tests (quant/qual) to optimise decision-making
- Experience managing senior stakeholders and collaborating closely with peers
- Very experience with product data ananlysis, interpretation and recommendation
Strong understanding of, and passion for:
- Consumer pain points and behaviours in the beauty category (skincare, haircare, makeup, fragrance)
- Overall site analysis and optimization
- Leveraging technological advancements to provide a superior user experience
- UX design principles including the optimisation of user flows and usability
Skills & Mindset :
- Entrepreneurial and passionate self-starter – thrives in a fast-paced, dynamic environment. Outcome-orientated and accountable
- Hands-on: able to get into the details of the data and disciplines to ensure one connected strategy
- Complex and creative problem-solving abilities. Able to pivot strategies as needed.
- Clear communicator and strong cross-discipline collaborator. Able to create clarity and rally team behind a vision.
- Collaborative and versatile thinker – able to wear many hats and contribute to various aspects of the venture including analytics, engineering, design, brand, operations and commercial.