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Dubai, Dubai
Marketing
Full - Time
26-Oct-2022

ACCOUNTABILITIES

•            Enthusing the business about products within brand

•            Building and executing the annual product plan leading to consumer recruitment and loyalty

•            Executing product campaigns and the media and search strategies supporting them

•            Reacting to a launch, consumer behaviours and managing social media

• Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)

• Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)

•            Allocation and execution of budget for paid social posts

•            Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)

•            Completing NPD form and sending to PR / rest of team

•            Knowledge sharing with the team

•            Delivering the Internal Buzz

•            Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)

•            Merchandising

•            Owning overall merchandising for business-as-usual merchandising

Qualifications, Knowledge and Experience Required

•            Consistent strong performance and results in previous roles

•            Able to work cross-functionally at all levels

•            Strong sensitivity to metier

•            Has demonstrated creativity and developing new ideas

•            Ability to project manage across a number of 'functions' and juggle many skills

•            3-4 years of experience (could be less if experience on hair/skin)

COMPETENCIES

L’Oréal Competencies:

•            Acts/Leads with human sensitivity

•            Displays sensitivity to the ‘metier’ of L’Oréal

•            Demonstrates entrepreneurship

•            Innovates

•            Achieves results, with integrity

•            Manages complexity

•            Interacts effectively

Marketing Competencies:

•            Translates trends and consumer knowledge into meaningful and actionable insights

•            Develops category expertise

•            Identifies and leverages the relevant market drivers

•            Understands brand equity levers to craft Love Brands

•            Articulates brand strategy

•            Imagines disruptive products and experiences

•            Optimises brand and product portfolio

•            Activates IMC campaigns

•            Fosters superior activation in other fields

•            Orchestrates cooperation between key departments/stakeholders


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