ACCOUNTABILITIES
• Enthusing the business about products within brand
• Building and executing the annual product plan leading to consumer recruitment and loyalty
• Executing product campaigns and the media and search strategies supporting them
• Reacting to a launch, consumer behaviours and managing social media
• Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
• Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)
• Allocation and execution of budget for paid social posts
• Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
• Completing NPD form and sending to PR / rest of team
• Knowledge sharing with the team
• Delivering the Internal Buzz
• Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)
• Merchandising
• Owning overall merchandising for business-as-usual merchandising
Qualifications, Knowledge and Experience Required
• Consistent strong performance and results in previous roles
• Able to work cross-functionally at all levels
• Strong sensitivity to metier
• Has demonstrated creativity and developing new ideas
• Ability to project manage across a number of 'functions' and juggle many skills
• 3-4 years of experience (could be less if experience on hair/skin)
COMPETENCIES
L’Oréal Competencies:
• Acts/Leads with human sensitivity
• Displays sensitivity to the ‘metier’ of L’Oréal
• Demonstrates entrepreneurship
• Innovates
• Achieves results, with integrity
• Manages complexity
• Interacts effectively
Marketing Competencies:
• Translates trends and consumer knowledge into meaningful and actionable insights
• Develops category expertise
• Identifies and leverages the relevant market drivers
• Understands brand equity levers to craft Love Brands
• Articulates brand strategy
• Imagines disruptive products and experiences
• Optimises brand and product portfolio
• Activates IMC campaigns
• Fosters superior activation in other fields
• Orchestrates cooperation between key departments/stakeholders