I am the OFFLINE BRAND MANAGER and the expert of the brands Brick and Mortar retail activation and expression. I ensure the local retail implementation of the Brand plan, from launch plan execution to retailer differentiation and animation plan. I am the voice of the brand in the country, the voice of the country in my brand flower and the face of the brand in front of retailers.

 KEY RESPONSIBILITIES:

•Lead the orchestration of marketing campaign at retailer level, following the Brand plan & 360 (in close collaboration with other team members)

•Work with KAMs to adapt the Brand Trade Plan to retailer

•Forecasts & follow-up of all POSM elements for the brand

•Present brand and trade initiatives to distributors

•Manage and own local PPP budget for the responsible lines

•Create local planograms based on guidelines & retailers

•Ensure perfect image of the brand offline by sharing guidelines & tools to distributor: planogram, visuals, videos, testers, posm...

•Ensure correct allocation of promo testers by country

•Develop and Implement animations: pop-up, podiums, FSS events in line with guidelines, Trade plan & marketing plan

•Produce local posm elements if needed

•Main leader of FSS in collaboration with KAM & distributor

•Support in sales and trade meetings

•Responsible of the trade plan

 MY CORE KPIS ARE:

i)Sell out in B&M

ii)Quality and 360 consistency of local activation content

iii)Trade plan management

iv)Local PPP management

MY DELIVERABLES/OUTCOMES ARE:

•Trade plan / FSS plan

•Local launch offline execution

•Planograms

•Forecasts of brand posm

 I HAVE IN-DEPTH KNOWLEDGE OF:

•Brand DNA

•How to build visual and impactful animations

•Consumer and customers habits & language

•Supplier relationship management

 PEOPLE I WORK CLOSELY WITHIN 3.0:

•Close alignment on 360 product expression with PBM, OBM, SBM & experts

•Partner with KAM on 3* launches & Trade plan

 •Distributors on launch execution, animations, eventing & VM & tared plan

•Local Suppliers

•Finance

•DMI RD