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Permanent
Shanghai Shi
Shanghai
Research & Innovation
Full - Time
03-Apr-2024

For more than hundred years, L’Oréal believes that beauty needs Science. In a world now transformed by digital technology and the emergence of new scientific domains, we are confident in our ability to turn these opportunities into major innovations, closely linked to the new consumer expectations all over the world. Science & Technology are allowing us to invent safe, trustable, sustainable & responsible beauty products and experiences that will change people’s lives. 

L’Oréal Research & Innovation (R&I) has continuously invested upstream in its research with a high level of ambition. Our 4 100 L'Oréal R&I people are talented and highly skilled, located in major markets, working in a cooperative way, open to the world.

In the department of CMI, we are looking for a Marketing Intelligence Manager. 

As a Manager, your main responsibilities are : 
  • Build a strong market data expertise to anticipate market shifts and foster innovation opportunities: 

    Lead the analytical decoding of market trends and new beauty territories to impact the innovation strategy of L’Oréal R&I locally and globally. Organize in-depth strategic watch, promote forward looking market shifts and movement throughout upper stream insight analysis and decoding. 

    Decode market trends by category, by benefit, by product type / by innovation themes through quantitative sizing or assessment to enlighten the R&I vision in North Asian hubs. 

    Provide the 360° Regional Competition Analysis (excluding tech) of North Asia (China, Japan, South Korea) on market segmentation, leading companies and brands, 

    Contribute or co-lead to the global deep dive market analysis on categories led by R&I North Asia, in close cooperation with the central Market Insight team to provide a consolidated view of the global market, including STM / Scalp / Lip DA by region. 

    Accelerate the market data culture

    Construct and communicate concise messages for internal clients, enable their integration in key decisions in a very sharp and visual way. 

    Empower data capability of China R&I and NA DI team: enable partners to be more autonomous by facilitating the access to market data and tools in a centralized and structured place (sharepoint). 

    Being one voice with local business / BI team: synthesize and consolidate market / category data by maximizing production from business BI team in NA. Design data methodology / approach to ensure data graduality and sufficiency and consistency to meet needs of DI / R&I NA.


To succeed in this position, you have : 
  • Education background
  • Recquired professional experience
  • Mandatory technical skills and Nice to have technical skills
  • Fluent in English

You are : 
  • Key Skills Required:

    -    Can understand, develop and execute data analysis effectively and independently.

    -    Ability to generate and deploy market / category insights.

    -    Can identify and influence strategic decisions through clear and solid data analysis and implementation. 

    -    Advanced analytical skills to solve complex business challenges and create/recommend appropriate business action. 

    -    Good communication skill and collaborative mindset

    -    Agility of working in matrixed organization 

    Minimum Qualifications:

    -    Bachelor’s degree in related field.  Master’s degree a plus.

    -    6+ years of relevant market insight / innovation market experience 

    -    Has a genuine interest & curiosity for beauty with a forward-thinking mindset (technology & science), to help the team invent products and solutions of tomorrow.

    -    Capability in terms of data visualization to be more impactful in the way to communicate. 

    -    Experience of data insights in Nielsen / Kantar or in FMCG is preferred and in beauty industry is a plus



If you identify yourself in this position, please apply by uploading your resume in PDF. 

The L'Oréal Group is convinced that difference is a deep source of wealth, that allows everyone to grow, to challenge themselves and to go further. We strongly encourage everyone to always dare and never censor themselves. Skills can always be learnt. We will be delighted to exchange with you! 


To discover our scientific and technical functions at l'Oréal Research & Innovation, please check our career website : https://careers.loreal.com/en_US/content/ResearchInnovations?3_4_3=128 
Click here to discover the 3 key steps of our recruitment process: https://bit.ly/RIrecruitment




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