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Permanent
Johannesburg, Gauteng
Marketing
Full - Time
27-Mar-2024

Multi-brand Education Manager

RESPONSIBLE FOR:

  • The multi-brand education community & strategy for the Professional Products Division (Brands include: Kerastase, Redken, L’Oreal Professional, Matrix, Pureology, Mizani) 
  • Transforming the Education function in country 
  • Reinventing the function as a stylist-driven ecosystem powered by personalised stylist data at scale 


KEY STAKEHOLDERS:

  • GM and Mancom
  • Education community
  • Brand & Commercial teams
  • External stylists & customers
  • External stakeholders of the profession

 

KEY JOB ACCOUNTABILITES:

Education Transformation:

  • Defines the strategic direction and  roadmap for this transformation in  South Africa, ensuring stylists’ needs are    at the heart of a flexible O+O experience (Online + Offline)
  • Change Management - Lead change initiatives by fostering a culture of adaptability and continuous improvement among staff and stakeholders. Address resistance to change and facilitate a smooth transition.
  • Inspires and leads the internal and external education community in the digital and social transformation  of the function (LSA implementation, upskilling, career paths….)
  • Defines the right organizational structure (educators & freelancers)
  • Strategises and optimises our interactions with stylists, to increase education reach and amplify its impact, turning our education into a  strong business / growth driver and engagement / advocacy driver
  • Identifies and scales-up the opportunities for return on investment of education     across the PPD brands
  • Propose, pilot and analyze relevant education indicators
  • Driving the development and leading the upskilling of business acumen within our professional community and industry.
  • Responsible for the School strategy, support and implementation plan
  • In charge of Education P&L shift
  • Team leadership and development
  • Must have MS Excel Skills (Advanced) - Use data-driven insights to make informed decisions. (Budget Management - Develop and manage budgets related to educational transformation initiatives). 


Multi Brand:

  • Generates multi-brand education      content and co-ordinates brand content
  • Manages academies (allocation, strategy) in a multi-brand approach 
  • Ensures consistent execution across  brands
  • Be the spokesperson for issues concerning the profession

Access:

  • Drives implementation of the Access platform as a strategic growth driver and prepares its transformation to a social selling platform
  • Leads an editorial content strategy to deliver best-in-class digital content to engage and educate our stylist via the Access platform
  • Implements a data tracking strategy, using Access and other tools, to provide stylists with personalised solutions and the business with data insights which generate sales
  • Must have leadership, project management, educational expertise, and communication skills. 
  • Excellent in Strategic Planning - Develop and execute a comprehensive strategic plan for the educational transformation team.

 

Management:

  • Expert community Lead for Education Managers across brands
  • 5+ years in people management - Ability to drive changes and improvements within the educational sphere. 
  • Establish systems for evaluating team performance, curriculum effectiveness, and teaching methods.
  • Ability to collaborate with educators and curriculum designers to create and update educational programs and courses that are innovative, relevant, and effective.
  • Ability to provide training and support for educators and teams.
  • Leads and animates  functionally
  • Reports to GM
  • Sits on Mancom

 

TECHNICAL & PROFESSIONAL COMPETENCIES REQUIRED: 

  • Elevates customer experience & Service attitude – fosters empathy, knows customer profiles & transmits customer-centricity
  • Strong experience in  hairdressing & or beauty experience – Managing team of educators / BA’s etc – with a training focus and upskilling passion
  • Knowledge of brands’ identities and value propositions & knows selective beauty universe
  • Ability to strategize education  to support PPD’s overall strategy & go to market
  • Drives business through service & retail education – aligned to business priorities. Co-operates with 360◦ internal & external stakeholders guaranteeing a consistent customer experience.
  • Designs, transmits & empower – designs appropriate learning solutions for customer experience; delivers & transmits educational content; provides personalized follow-up & coaching; animates learning communities with passion.
  • Collaboration
  • Ability to influence
  • Strong customer service and  communication skills
  • Analytical & data management skills
  • Awareness of latest digital  trends
  • Understanding of social media levers
  • Proven people leadership capability and experience necessary

 

L'ORÉAL COMPETENCIES 

  • Innovator 
  • Strategist 
  • People Developer 
  • Integrator 
  • Entrepreneur 

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, colour, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation. The company reserves the right to prioritise equity candidates. 

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