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Düsseldorf
Digital
Full - Time
04-Sep-2020

YOUR MISSION

We are medical beauty. Health professionals are part of our strong brand’s DNA. Since the medical landscape changes more and more towards digitalization, our partner’s needs change. Depending on their individual preferences, healthcare professionals prefer to communicate via several touchpoints and cannels (off- and online), best responding to their needs. The orchestration, execution and alignment of all channels happens within our multi channel strategy.

YOUR ROLE

As multi channel manager you will develop the medical beauty division’s multichannel strategy aimed at healthcare professionals, implement and manage the brand’s and division’s digital tools, and make sure they are assimilated by the field and head office teams to develop the image and recommendation of the brand and the division:

  • Define the multichannel strategy in line with the strategy covering detailing, relations and medical communications targeting all health professionals.
  • Identify the on- and off-line communication channels by target and the touch points with health professionals
  • Participate in the Paid/Owned strategy for digital platforms and in digital excellence (tagging, Search Engine Optimization)
  • Implement an pilot digital tools (website, e-detailing and CRM tools)
  • Lead all multichannel and/or digital innovation projects (websites, newsletters, webcasts, social media)
  • Integrate and format digital content for the CRM tool (newsletters, sales visit aids, professional site contents, webinars, medical education content, symposia, congresses, ad hoc services)
  • Monitor and analyze the tools’ performance
  • Define and monitor the performance indicators for each channel (reach, commitment versus face to face contact and contact frequency)
  • Make suggestions to optimize the return on investment and increase the level of prescriptions and recommendations

WHO YOU ARE

  • Hands on manager with proven analytical skills and a strong passion for measureable results
  • Easily mastering the balance between strategic planning and operational execution
  • Bold and open mindset, willing to drive our digital change agenda as part of a strong team of experts
  • High affinity to medical beauty business, scientific content and the health sector
  • Ability to cooperate in matrix organizations
  • University degree in technical engineering, business or digital marketing
  • 5 years’ experience in digital marketing and/or multi-channel management, preferably working with salesforce / veeva
  • Sound experience in cross-functional project management
  • Fluent in German & English language (written and spoken)
  • Expert in MS Office (Power Point, Excel and TEAMS)