Main Mission: Stays up to date on the latest and greatest content and medical writing trends in dermatology, develops content strategies, best practices, and calendars, creates local medical digital content in alignment with each brand’s strategy, and collaborates with the international L’Oréal community to localize resources.

The Medical Digital Content Specialist oversees the launch and continuity of L’OréalDermatologicalBeautyPro, the new medical education website used by brands La Roche-Posay, CeraVe, Vichy, and SkinCeuticals. As part of this, they build and leverage a diverse network of L’Oréal colleagues across the world. They also oversee all new content initiatives within our CRM platform (e.g., 1-to-1 modular email content sent between Medical Representatives and physicians).

They work closely with the Medical BI Analyst and Medical CRM Specialist as well as Medical Detailing and Medical Communications to share best practices and ensure that content is engaging, targeted, and consistent across all marketing channels and medical specialties. 

LDB.com

-         Devise targeted content and content calendar for LDB, our eLearning platform for nurses, general practitioners, and pharmacists in collaboration with Global and local Medical Communications

-         Ensure localization of digital content in both English and French (1000s of pieces of content shared by Global should be leveraged and localized per local regulatory standards)

-         Represent Canada as one of the few countries present at the Global Medical Content Editorial Committee to ensure our needs are prioritized

-         Optimize page layouts and content types per specialty

Salesforce Marketing Cloud (SFMC)

-         Develop the content and marketing triggers sent out via SFMC (mass event invitations, newsletters, drip campaigns to drive retention for LDB)

-         Maintain cleanliness and compliance of data in SFMC per latest local and global policies and legislation (CASL)

-         Oversee development and maintenance of cloud pages used to acquire email consent at scale

-         Collaborate with the marketing CRM team to see how consumer best practices can be applied to medical professionals

CONTENT OPTIMIZATION

-         Lead implementation, training, and adoption of new content-centric channels like LDB, 1-to-1 email, interactive visual aids used by Medical Representatives, and more

-         Enable scale by designing content in a scalable and sustainable way

-         Perform A/B testing with Medical BI Analyst to upskill the entire team on content best practices

-         Work with external content agency, Medical Communications, and BI Analyst to refine processes and metadata needed to improve content

-         Work closely with each brand’s international headquarters to make content provided to Medical Communications more relevant + ensure Medical Communications in turn leverages underleveraged communication toolboxes in support of medical marketing ampaigns

-         Stay up-to-date on the latest medical writing trends and guide the department on content preferences per specialty based on research

-         Owner of Veeva Vault Promomats (content management tool all of Medical Communications and Relations uses to make content available to Reps): work with Global to improve the platform and reduce workloads (content expiration automation, automatic link generation, etc.)

Qualifications

• Eager to blend a knowledge and love of dermatology with data-fueled digital marketing
• Perfectly bilingual (English and French) knowing that most of Canada’s reach is English
• Proven project management, time management, and collaboration skills
• Entrepreneurial spirit and not afraid to identify and explore new things