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Shanghai ShiShanghai
Digital
Full - Time
10-Oct-2020
Understand business situation of brands in terms of business objective, business challenge, market competition and etc. 
Drive negotiation with key search platforms to ensure optimized benefits of the whole group
Be a strategic expert and thought leader to help brand team to build up a consumer/business centric SEM strategy:
Calibrate the objective and align mission for SEM delivery
Identify the most relevant and effective“SEM Touchpoint Mix”
Recommend and review KPIs of each touchpoint to maximize efficiency
Be a professional enabler to help brands improving consumer experience by fully leveraging innovative methods like rising platforms, new formats, data, intelligence tools and etc. 
Be a communication bridge between brand team and parallel teams in CDO department
Create and analyze monthly and quarterly SEM measurement reports on corp level, making recommendations to improve search engine marketing effectiveness and impact
Support on the communication with agencies to supervise and monitor the campaign planning, buying process, real-time analysis and post buy reporting, and etc.