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Shanghai ShiShanghai
Digital
Full - Time
10-Oct-2020
Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc. 
Be a media expert to help brand team to build up a consumer/business centric media strategy:
Justify the correct media objective and media mission for business delivery
Identify the most relevant and effective“Touchpoint Mix”to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc. 
Be a communication bridge between brand team and parallel teams in CDO department
Close work with parallel teams to provide holistic media solution to brand team
Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
Support on the communication and negotiation with agencies and publishers