New York, NY
Marketing
Full - Time
15-Mar-2021

Marketing Manager / Senior Manager, L’Oréal Paris Haircare

 

Job: Marketing Manager / Senior Manager (Haircare)

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

 

Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market, activation plans for both new launches and cores businesses with executional excellence.

In addition, the marketing manager / senior manager primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to owning forecasting, performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. 

 

Job Responsibilities:

Strategy & Planning:

  • Develop analysis and gather information to support plans / strategy development, creating winning frameworks and testing new approaches on activation

Business Management:                                                                      

  • Develop and analyze business data from Nielsen, E-commerce drawing conclusions and making recommendations for business growth
  • Learn, champion and articulate competitive & category knowledge including consumer decision journeys, retailer business cycles, trends
  • Tracking business goals and fundamentals and bringing opportunities for incrementality
  • Meeting and presenting results and plans to upper management

 Financial P&L and Forecasting:                                                        

  • Owning marketing activation budget & cooperating cross-functionally to optimize spend
  • Perform Forecasting and consumption, shipment & inventory analysis
  • Ensure forecasts reflects promotional and media/activation grids
  • Participate in cross functional discussions regarding forecasts

Promotions/Advertising /Media/Social/Influencer:

  • Championing activation: work intimately with agency & internal partners to create breakthrough consumer communications in all touchpoints, being consumer-centric and ROI driven
  • Brief Social leads on influencer & social media strategy and activations, collaborate on execution

New Product Launches:                                                    

  • Work harmoniously with haircare cross-functional teams to develop collaborative strategies and foster a high performing team culture
  • Manage projects and activation on time and proactively identify issues and work across cross-functional team to resolve
  • Manage new product launches plans, activation, retailer and internal engagement

 

Job Requirements:

Education/Experience:

  • 4-6+ years of business related experience focused on quantitative data management and project management skills
  • Marketing related experience is highly desired, but not required.  Consumer package goods or beauty industry experience is also highly desired

Skills:

  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Project Management Skills
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to métier
  • Must be professional and energetic with a positive attitude
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

#DDIR

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