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Developing a Winning Sales and Marketing Strategy



During this academic CEMS course, you will have a unique opportunity to take a deep dive into the world of beauty market and:


  •    discover real-life business cases of one of L’Oréal brands
  •    learn more about brand management and business development
  •    get profound insights into a B-2-B and B-2-C mixed business model
  •    get inspired and challenged by the best professionals in the field from L’Oréal Poland&Baltic

What’s in it for YOU?

  •    Possibility to turn theory into practice
  •    Practice your marketing and business skills
  •    Work as a team on innovative projects
  •    Opportunity to exchange with the best experts in the FMCG industry
  •    The course is recognized by Warsaw School of Economics and CEMS as a regular course
  •    Gain 7 ECTS points.
  •    Get to know more about L’Oréal local and global commercial strategy, meet management professionals from L’Oréal Poland & Baltic HUB.
  •    Begin your career with L’Oréal – participate in Brandstorm contest and get the chance to kick start your career @L’Oreal with our Talent Development Program.


Who can participate?

  •    Full-time Master Students of SGH Warsaw School of Economics who are passionate about marketing and business development.
  •    The course is a part of the CEMS Program, non-CEMS students are also invited to apply. 
  •    The course takes place during autumn 2020 semester (OCT-DEC)
  •    Classes will be held in English.
  •    100% attendance is mandatory.
  •    The number of seats is limited: 25.



  •    Submit you application through this website
  •    Take an online Certified Marketing test
  •    Deadline for application&test: 25th of September



  • Applications must be in English and consist of 2 elements:
  • CV (including SGH email and student ID)
  • Short cover letter explaining your motivation to participate in this course


Course is scheduled for Thursdays 09:50 AM – 14:40 PM in 5 sessions and
6 sessions as a Final Presentation at HQ L’Oréal Poland & Baltic HUB



  • Professor Piotr Płoszajski: supervision of the course
  • HR manager overviewing and coordinating the course on L’Oréal side
  • Managers from Marketing, Market Research, Trade Marketing, Category Management,
    Sales departments for leading respective course parts and
    case studies