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Petaling Jaya
Digital
Full - Time
02-Dec-2020
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This role will be reporting to Head of Digital & E-Commerce. This role will contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data for Luxury (LUXE) Division.
 
Plan

  • Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
  • Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
  • Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales

Manage the local CRM Platform

  • Implement and optimize  the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
  • Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
  • Manage and monitor data acquisition strategy in line with Group recommendation
  • Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors

Execute local CRM Programs

  • Create local CRM programs to engage consumer in line with local specifics
  • Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities
  • Maximize efficiency & costs: migrating when necessary to lower cost mediums
  • Enhance local business opportunities through external partnerships