This role will be reporting to Head of Digital
& E-Commerce. This role will contribute to brand profitable growth by
designing and implementing local CRM solutions to engage, retain, upsell
&recruit consumers and leverage insight and data for Luxury (LUXE)
Division.
Plan
- Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
- Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
- Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales
Manage the local CRM Platform
- Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
- Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
- Manage and monitor data acquisition strategy in line with Group recommendation
- Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
Execute local CRM Programs
- Create local CRM programs to engage consumer in line with local specifics
- Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities
- Maximize efficiency & costs: migrating when necessary to lower cost mediums
- Enhance local business opportunities through external partnerships