Key Job Accountability
- Plan and deliver local CRM strategies across the brand for both online and offline encouraging customer retention, customer loyalty, promoting the brand and the new products
- Design and execute loyalty program, customer journey automation & CRM activities to engage consumer, build sustainable growth on membership lifetime value and is aligned with business target
- Turn data of consumer analytic & customer journey mapping into actionable consumer insights maximize commercial opportunities
- Partner and collaborate closely with all departments, including acquisition, analytics, eCommerce, technology, creative, and sales; ensure the CRM works effectively for all aspects of the brand/division
- Identify proper tools and work process to internalize & aggregate key analytics reports to increase visibility and efficiency in accessing CRM performance KPIs
- Work with IT / Vendor on CRM System set up; enhancement and maintenance
- Ensure CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local behaviors
- Manage and monitor data acquisition strategy in line with Group recommendation
- Create local CRM programs to engage consumer in line with local specifics
Skill, Knowledge & Experience Required
- Solid experience in driving data-driven CRM strategy & CRM campaigns
- Good experience with CRM tools
- Strong communication skill, analytical mindset and project management skills
- Entrepreneurship and Commitment in taking new challenges and self-motivation