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Permanent
Seoul, Seoul
Marketing
Full - Time
27-Oct-2023

[L'oreal Korea] KIC Div. (Korea Innovation Center) - Global Project Manager - KIC Luxe Skincare


KEY JOB ACCOUNTABILITIES 

 

Develop innovative products and renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand. 

  • Collect, compare, and synthesize international market data relevant to their category (consumer, markets, competition, country, digital), generate insights and suggest actions based on findings 
  • Develop new, different, better concepts consistent with the brand’s sense of purpose by integrating consumer insights and trends 
  • Orchestrate the product development process, including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all commitments, etc.), and meet the deadlines 
  • Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc.) to create an integrated, engaging, and consistent consumer brand experience 
  • Assist in the development of creative material in line with the brand’s integrated communication platform (imagery, digital, point of sale) 
  • Write country implementation kits providing advice and recommendations on the marketing mix
  • Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches , and ensure follow-up of go-to-market 
  • Effectively prepare clear messages to present to senior management
  • Own the brand patrimony, respect the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand 
  • Respect the partnership established with the designer of the brand
  • Work closely with the Hubs in their category

 

PROFESSIONAL & TECHNICAL COMPETENCIES 

MARKET & CONSUMER INSIGHT 

• Identifies market drivers 

• Translates trends and consumer knowledge into meaningful insights 

BRAND DEVELOPMENT 

• Thinks brand strategy 

• Imagines disruptive products & services 

• Develop integrated campaigns that work 

• Integrates retail & shopper expertise 

ACTIVATION EXCELLENCE 

• Delivers excellence with agility and rigor 

• Integrates sustainable, business consciousness 

COLLABORATIVE LEADERSHIP 

• Creates collaboration for bigger success 

• Shares & leverages best practices


QUALIFICATIONS

  • Education:  Above University graduate (BA/BS degree)
  • Years of experience: +3~6 years
  • Specific Career Experience: 
    • Minimum of 3 years of experience in beauty(skincare) product marketing
    • Strong understanding of Luxe/Prestige cosmetic brands/industry trends and the way of working in MNC
  • Language: Should be fluent in both Spoken and Written Korean & English


(*Please attach your updated ENG resume when you apply)

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