ACD(Active Cosmetic Division)_Digital Team_Digital and Communication Specialist
ACD (Active Cosmetics Division) brand portfolio is composed of 3 skincare dermatology brands in Korea: Dermatological care with La Roche-Posay and Professional cosmeceuticals with SkinCeuticals.
This position is focused on pushing visibility and reinforcing brand awareness through the implementation of digital & ePR strategy in Korea market. Plan, develop, design, and manage social, digital channels to increase brand exposure and strengthen brand image in the local market
Build-up and support Brand’s IMC campaign: Digital, Buzz/Viral
- Contribute to building and implementing a 360° campaign on major product launches, always-on campaign, events of Active Cosmetics Division brands, especially SkinCeuticals
- Build up digital communication strategy including digital media ad, buzz/viral, influencer marketing
- Develop and manage online brand and product campaigns to raise brand awareness and drive traffic to SSG.com & offline stores
Manage & Support ePR: Communications & Press Release
- Maintain relations with all the relevant media role players: new media, traditional media, etc
- Contribute to managing Public Relations: press release, free publicity of the media, media tie-ups, etc
- Create digital asset creations optimized for digital ad placements and PR communication channels
Analysis and up-to-date tracking on digital trends, market competitors
- Monitor and share best practices for trends which supports brands’ ambition to take leadership in digital & skincare market
[Requirements]
- University graduate
- 5-8 years of experience
- At least 3 years’ experience in the cosmetic industry as a Digital Specialist
- Fluent in both Korean and English
- Computer skill proficiency: MS PPT, Excel, Word