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Seoul
Digital
Full - Time
25-Jan-2021
ACD(Active Cosmetic Division)_Digital Team_Digital and Communication Specialist

ACD (Active Cosmetics Division) brand portfolio is composed of 3 skincare dermatology brands in Korea: Dermatological care with La Roche-Posay and Professional cosmeceuticals with SkinCeuticals. 

This position is focused on pushing visibility and reinforcing brand awareness through the implementation of digital & ePR strategy in Korea market. Plan, develop, design, and manage social, digital channels to increase brand exposure and strengthen brand image in the local market

Build-up and support Brand’s IMC campaign: Digital, Buzz/Viral
  • Contribute to building and implementing a 360° campaign on major product launches, always-on campaign, events of Active Cosmetics Division brands, especially SkinCeuticals 
  • Build up digital communication strategy including digital media ad, buzz/viral, influencer marketing 
  • Develop and manage online brand and product campaigns to raise brand awareness and drive traffic to SSG.com & offline stores

Manage & Support ePR: Communications & Press Release 
  • Maintain relations with all the relevant media role players: new media, traditional media, etc
  • Contribute to managing Public Relations: press release, free publicity of the media, media tie-ups, etc
  • Create digital asset creations optimized for digital ad placements and PR communication channels

Analysis and up-to-date tracking on digital trends, market competitors
  • Monitor and share best practices for trends which supports brands’ ambition to take leadership in digital & skincare market


[Requirements]
  • University graduate
  • 5-8 years of experience
  • At least 3 years’ experience in the cosmetic industry as a Digital Specialist
  • Fluent in both Korean and English
  • Computer skill proficiency: MS PPT, Excel, Word