New York, NY
Digital
Full - Time
20-May-2021

Junior Marketing Associate – Digital (Ralph Lauren DMI)

In 1978, Ralph Lauren expanded his lifestyle brand to encompass the world of fragrance, launching Polo for men and Lauren for women. For more than 30 years, Ralph Lauren Fragrances has developed new scents for men and women that personify luxury and celebrate the bonds of tradition. 

L’Oreal USA has an exciting opportunity available on the Ralph Lauren Fragrances International Marketing team for a Digital Intern in New York, New York. 

 Job Function: Digital

Employment type: Full - Time

Location: New York - New York

Country: USA

Junior Marketing Associate – Digital (Ralph Lauren DMI)

ROLE & RESPONSIBLITIES

We are looking for a candidate who is interested in building unique and memorable digital experiences, participating in crafting digital strategy, and delivering global digital solutions for one of the most beloved American brands.  This role is an exciting opportunity to help usher our brand into the digital age and also gain exposure to working on a global brand.  

Candidates must be dependable and a self-starter with strong writing, problem solving, and interpersonal skills. He or she must be highly organized, motivated, enthusiastic, and willing to roll up his/her sleeves to help advance the mission of this hard-working team.

The Junior Marketing Associate – Digital (Ralph Lauren DMI) will assist the team with digital marketing, social media management, project organization, strategy, and more.

Responsibilities:

                      Collaborate on development of the Global Brand Digital Strategy and assist in developing guidelines for all digital touchpoints

                      Participate in developing digital marketing and CRM strategies focused on recruitment and loyalty

                      Support ecom platform development. Partner with markets, zones, agencies, and IT teams to deliver new site features and digital online and offline programs

                      Develop and maintain reporting on global ecommerce and CRM performance. Support markets on e-commerce growth and optimization opportunities, based on site analytics, customer insights, market best practices, and strategic brand goals.

                      Support digital content development for business driving initiatives across all digital touchpoints

                      Collaborate with Social, Creative, Marketing and other internal teams to ensure seamless information sharing and on-time project delivery

                      Seek for the opportunity to enrich digital experience in retail environment

                      Monitor digital landscape, proving timely and relevant news, trends, competitive analysis, and best practices to drive new ideas for the brand

                      Support digital team on all transversal projects

Candidate Requirements:

                      Bachelor's degree in Interactive Marketing, ecommerce, business or other related fields

                      Understanding of current e-Commerce trends and passion for emerging technologies. 

                      Understanding of the major social media platforms, their best practices and emerging trends.

                      Proficiency in Microsoft PowerPoint and Excel is mandatory

                      Graphic design, Photoshop, and/or photography skills a plus

                      Dynamic, entrepreneurial personality with the ability to manage multiple tasks

                      Attention to detail, and creativity in problem-solving

                      Strong presentation, communication and writing skills

                      Personal maturity and positive attitude

                      An interest in the luxury/beauty industry preferred

#DDIR

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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