London
Digital
Full - Time
26-May-2021

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


Head of eD2C (Direct 2 consumer)-Lancome


As the Head of eD2C for Lancome, you will create and lead the Brand E-Business Strategy for our eD2C site. You will be accountable for the full P&L on our site and manage and execute growth and acceleration plans to continuously raise the bar in the digital space. You will work closely with the Commercial Team to ensure consistent Brand Strategy both online and offline.


Execution of the Brand D2C strategy; Collate and communicate a clear roadmap with identified priorities mapped to growth strategy
Establishing and owning strong relationships with LUXE corporate teams and Zone/DMI
Ensuring clear forecasting, trending and reporting for D2C sites
Monitoring of performance and providing analysis and insights to update strategy according to centralised E-Business performance and industry data
Leading CRM and working with brand activation to ensure delivery of processes within the brand at local and international level to ensure seamless eBusiness execution
Utilising KPIs such as Traffic, CVR, ATV and Bounce Rate and implement learnings to drive performance.
Management and development of eBusiness Executive and CRM Manager

Educated to degree level
Highly numerate – strong analytically
Strong negotiator & look for a win-win opportunities with our retail partners
Highly organized with prioritization skills.
Experienced in a premium or retail environment and can demonstrate commercial knowledge of market levers.

In-depth knowledge of:
E-Commerce in my Brand
The overall Brand Business strategy
Internal Stakeholder Management
eD2C sites
P&L Management

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