Head of E-Activation - LUXE
I am the HEAD OF E-ACTIVATION, and I am responsible for defining and implementing the Division online activation strategy.
A DAY IN THE LIFE – KEY RESPONSIBILITIES:
• Drive retail sales and market share online.
• Design and implement the Luxe Division e-activation plan for Direct to Consumer (D2C) websites, Omni-clients (ie Boots), Amazon and Tik Tok Shop, in line with the brands’ strategies, and customized by retailer.
• Ensure that the e-activation plan takes into account all of the latest learnings & insights from the Category Development and Revenue Growth Management teams.
• Execute best in class eMerchandising, including PDPs, Brand Stores, Search & Events.
• Master the retailer algorithm to effectively drive sales, avoiding (or minimising) those actions which can have a negative impact on the flywheel (ie lost buy box, crapping etc).
• Work with the Commercial and Finance teams to ensure maximum return on investment to help optimise the profit and loss (P&L) for each account.
• Work with the Commercial teams and Brand Business Growth Partners to ensure forecasting accuracy for our online business.
• Work with the Commercial teams to support e-joint-business planning.
• Identify business opportunities by detecting new trends, players, technologies and digital services.
• Share best practices.
• Report on sales & learnings to help inform future decisions & activations.
• Ensure efficient communication & collaboration between teams (Commercial, Activation, Brands, Retailers).
• Own the relationship with key stakeholders (Zone) and agencies (DEC), monitoring tools and platforms providers and upskilling the wider teams on a consumer-centric approach.
• Drive and animate the community of Ecommerce Activation managers at the division level.
• Own and manage budget trackers for the division and provide guidelines for the brands.
MY DELIVERABLES/OUTCOMES ARE:
• Division activation strategy
• Agency eco-system (budget, team size, agility, ways of working - WOW)
• Sense of community and centre of expertise
• Team development
• Great working relationships with the Zone, agency, Luxe CDMO, Multi-Div CDMO, Luxe Commercial and brand teams.
WHO YOU ARE:
I HAVE IN-DEPTH KNOWLEDGE OF:
• UK & Ireland e-commerce landscape and competitor activity
• Consumer trends and segmentation (targets groups, needs)
• Zone CDMO guidelines
• UKI CDMO initiatives (Runway, One consumer, etc.)
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.