KEY JOB ACCOUNTABILITIES:
Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
Manage PPP budget and sales forecast for the category
Effectively prepare clear messages to present to senior management
Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.)
Computer literacy
Good Negotiation skills
Knowledge of clients and competition within the beauty environment
Good numeracy and ability to control budget
Good presentation skills
Advanced excel skills
Advanced PowerPoint
P&L Management
Good interpersonal skills
Negotiation skills
Project Management
Good team player
Ability to work flexible hours to meet deadlines
MARKET & CONSUMER INSIGHT:
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT:
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
ACTIVATION EXCELLENCE:
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP:
• Creates collaboration for bigger success
• Shares & leverages best practices
EDUCATION & EXPERIENCE
B Com, Advertising or IMM 3 year tertiary education (minimum)
Prior work experience in FMCG marketing, sales or advertising beneficial
Finance (P&L, price & PRI settings, sales forecast knowledge)
Knowledge of new media technologies strong focus on digital
Knowledge of products, market trends and consumers
Research data analysis
Knowledge of & in-store Retail Management experience
Previous staff management experience non negotiable
Minimum 5 years fragrance brand management experience
L'ORÉAL COMPETENCIES
Innovator
Strategist
People Developer
Integrator
Entrepreneur