Shanghai
Digital
Full - Time
23-Jul-2021

ü  岗位职责:

1.      负责天猫站内直通车、钻展、超级推荐、AI智能投放、品牌专区、特秀、互动城等媒体工具日常投放及优化工作;

2.      对接媒体投手,市场部,KA等部门,协调各部门配合完成媒体投放目标;

3.      借助阿里大数据平台(数据银行、策略中心为主),为品牌提供全方位的数据赋能,包括但不限于淘内外投放提效,电商营销计划制定、消费者洞察、产品/生意策略指导及优化等;

ü  任职要求:

1.      1-3年电商媒体投放及数据分析甲方或代理工作经验;

2.      能独立完成推广、分析、优化的实际操作,优秀的数据分析、逻辑思维能力、营销策划方案能力

3.      工作积极主动,有责任心良好的沟通表达能力和抗压能力;


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