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New York, NY
Marketing
Full - Time
16-Dec-2020

lorusa

PROFESSIONAL PRODUCTS DIVISION

Job Description Form

 

Section 1: (General Information)

 

Job Title:  Director - Marketing, Redken US Haircare

FLSA:  Exempt

Function:  Marketing (Operational)

Supervisor Title: Vice President, Marketing

Location:  575 5th Avenue         

 

Section 2:  Job Summary 

 

Director of Marketing will direct all marketing and brand initiatives in line with established strategic corporate goals.  The Director has responsibility for achieving the annual budget plan as well as the growth and development of all brands in assigned categories.  Additional responsibilities include developing team of direct reports and ensuring their continued growth and development.

 

Section 3:  Job Requirements: 

  • Bachelor’s Degree in Marketing or Business related function required; MBA preferred. 
  • 8-10 years brand management experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses.
  • Exceptional financial acumen required including experience with budgeting and P&L management. 
  • Effective communication skills.
  • Proven leadership skills including the ability to lead, motivate, and develop team members. 
  • Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
  • Strong execution, leadership and consensus building/decision making skills. 
  • Ability to travel domestically periodically (25%).
  • Language skills are plus.

 

 

 

Section 4:  Judgment and Decision Making: 

This position requires low level of supervision. An ideal candidate would be able to work autonomously to achieve strategic goals.  Additionally, the Director Marketing needs to have a proven track record of providing superb level of supervision and guidance to grow and develop a high performance team.

 

Section 5: Essential Physical Requirements 

Minimal physical activities, lifting up to 25lbs.

 

 

Section 6:  Key Duties and Responsibilities:

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

  1. Develop and ensure execution of strategic marketing plans to build profitability and grow market share; Identify and design business strategies to accomplish brand goals.

 

40%

  1. Develop strategic Promotional Calendar through collaborative effort with category leaders to drive sales and maintain effective brand image and innovation.

 

25%

 

  1. Oversee and manage the marketing budget and P&L category.

10%

 

  1. Represent categories for cross-functional strategic and update meetings to include new product development, print and package, education, brand updates and presentations.

10%

 

  1. Direct and ensure accurate forecasting of the brand / business.

10%

 

  1. Develop and mentor managers, including performance reviews of the team.

5%

 

Section 7:  Required Competencies:

Competencies

1.  Acts and Leads with Human Sensitivity: demonstrates respect and focuses on development of direct reports.  Enriches team dynamics through management and professional development.

 

2.  Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization and quality.  Forward thinking and problem solving.

 

3.  Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics.  Performs tasks with high level of detail.  Ability to come up with innovative solutions.

4.  Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.

 

5. Innovates: shows curiosity to grow and develop.  Derives creative solutions to generate business value.

 

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.