New York, NY, New York
Full - Time

The International Designer Collections (IDC) is a group within the L’Oréal Luxe Division at L’Oréal USA. IDC has a luxurious portfolio of fragrance and beauty brands. The beauty brands consist of Giorgio Armani Beauty and Yves Saint Laurent Beauty. Our fine fragrances include Giorgio Armani, Ralph Lauren, Viktor&Rolf, Diesel, Maison Margiela, Drakkar, Yves Saint Laurent, & Valentino. IDC has an exciting opportunity for a Director of Viktor&Rolf Marketing in New York, NY. 



Section 1: General Information 


Job Title:  Director 


Function:  Marketing 


FLSA status:  Exempt 


Division: International Designer Collections 


Supervisor Title:  VP, Marketing  


Location:  New York, NY 



Section 2:  Job Summary


Leading Brand, Retail & Trade Marketing while liaising with International Marketing counterparts to ensure U.S. needs are met in the development of all brand campaigns/product concepts.  Analyze market segments to determine need gaps in portfolio.  Lead and motivate direct reports towards brand’s strategic goal. Consumer centricity mindset is critical with a digital focus.  


Section 3:  Job Requirements

  • Bachelor’s degree  
  • 5-7 years experience in the cosmetics and/or fragrance industry 
  • Exceptional oral, written, and interpersonal communication skills 
  • Strong analytical skills 
  • Strong organizational and follow-up skills 
  • Ability to work independently within a rigorous deadline schedule 
  • Ability to function in a fast-paced, rapidly changing environment 
  • Proficiency in Microsoft Office  
  • Strong presentation skills 

Section 4:  Judgment and Decision Making: 


Impactful force in strategic focus of the brand.  Intermittent supervision of decisions and judgments by VP, Marketing. 


Section 5: Essential Physical Requirements


Not applicable. 



Section 6:  Financial Scope: 

Responsible for preparation of annual budget in conjunction with VP Marketing for: samples, print, displays, testers, shopping bags, mailers & special events/tools.  Update budget on a timely basis.  Work with Finance to determine budget trend versus actual

Section 7:  Essential Duties and Responsibilities: 


Tasks, Duties & Responsibilities 

% of time spent. 

Total should = 100% 

1. Brand Development and Maintenance: 

  • Monitor product line needs – value analysis, phase-outs   
  • Evaluates all new brand launches and recommend feasibility for domestic market. 
  • Execute new brand launches 
  • Co-develop effective merchandising programs with our magazine partners geared at providing added value to our brands. Approve all co-op ads 
  • Work with creative to implement marketing direction on collateral & POS distortions 
  • Work closely with brand marketing to ensure promotional programs are in line with the brands objectives and strategies 




2.  Domestic Strategy: 

  • Coordinate with Global Marketing team to understand strategy and determine domestic applications 
  • Provide input on development for new brands 
  • Liaise with Sales and Retailer Buying Offices to present new campaigns and pitch for unique programming 
  • Rally L’Oreal Sales Field Force with brand selling strategies 
  • Ideate with Education and Field leadership to brainstorm B+M exclusive eventing and programming 
  • Manage the monthly retail sales plans and A&P to ensure the brand is in its profit target 
  • Liaise with media agency and brand content teams to bring the brand to life across all customer touchpoints 




3. Promotional Programs: 

  • Develop promotional calendar for each season and monitor promotion throughout production and development process. 
  • Responsible for promotional planning for stores 
  • Work with sales department to develop strategic promotional plan. 
  • Interface with all support groups to ensure timely execution of all programs within budget. 
  • Initiate and prepare all marketing paperwork in a timely manner. 
  • Work with Key Account Directors to ensure promotional programs meet the specific needs of each retailer 
  • Problem solve with Supply Chain and Demand on any shipment receipt issues or delays  





4.  Brand Information and Training: 

  • Prepare and conduct presentations for regional and national sales meetings. 
  • Prepare all brand information for sales department and retailers including sell sheet books and calendars. 
  • Communicate with the sales department to ensure prompt, accurate information disseminates to the Field Force. 



5.  Retail Marketing: 

  • Prepare and conduct presentations for retailer meetings. 
  • Travel domestically for regular field tours. 
  • Create and implement special events programs. 




Section 8:  Required Competencies: 



1.  Leads with Human Sensitivity – Demonstrates respect (i.e. focuses on the development and growth of those they manage and interacts with all levels of management), develops others and enriches team dynamics (i.e. mobilizes the team towards a shared vision) 


2.  Displays Sensitivity to Our “Métier” – Focuses on quality (i.e. aids in controlling and developing the quality of the team’s work), builds knowledge of the beauty business and understands beauty (i.e. expresses creative concepts with deep understanding of the brand’s strategic vision) 


3.  Demonstrates Entrepreneurship – Takes initiative, focuses on customers, improves performance (i.e. takes actions to contain costs and manage the budget) and works in conjunction with upper management to develop and implement a vision 


4.  Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value 


5.  Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity 


6.  Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. works with key stakeholders in the decision making process) 


7.  Interacts Effectively – Listens and communicates effectively and actively networks (i.e. adds value to transversal projects)  



Please note:This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise

What’s In It For You:

  • Salary Range: $139,700 - $199,100
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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