Jersey City, NJ, New Jersey
Marketing
Full - Time
25-May-2022

Title: Director - Hallmarks 

Brand: It Cosmetics DMI

Supervisor:  SVP, Skincare / SVP, Makeup

Location: Jersey City, NJ

Job Summary:

Responsible for setting the Hallmarks Strategy and corresponding activation strategy. Orchestrate any relevant concept, product/set and asset creation to bring the Hallmarks strategy to life. Coordinate artwork creative as needed. Deliver Hallmark campaigns with the same executional excellence as Category campaigns. Collaborate closely with the two global marketing categories (skincare + makeup), global business development and e-business teams. 

Key Responsibilities:

HALLMARKS STRATEGY:

Define the Hallmarks strategy for the brand, i.e. for both Skincare and Makeup (specific launches, re-promotes, capsule/limited edition collections including sets, etc.)
Ensure Hallmarks strategy is fully integrated with the ITC roadmap
Align Hallmarks strategy with Zone and key Market needs to ensure growth, and work hand in hand with GBD and E-Business on both Global and Eastern Hallmarks strategy  
Obtain market data (market innovations, trends, and business performance), zone/country input to ensure Hallmarks plans and activities are relevant for the ITC consumer

HALLMARKS ACTIVATION/PROJECT MANAGEMENT:

Define the activation strategy (incl. Hallmarks big idea) to deliver strong 360 campaigns
Deliver a 360 Hallmark campaign, by coordinating DMI teams (and potential external agencies) through concept/product ideation, asset creation, and artwork creatives
Work with GBD and key Zones/Markets to understand the key retailer requirements for Hallmarks
Supervise and manage key campaign milestones, and act as a validation point
Support the management of Hallmarks budget, catalogue, and price corridors
Support legal aspects of the campaign launches
Measure and track performance of all Hallmark launches to allow for continuous optimization

COLLABORATION WITH OTHER TEAMS:

Ensure 360 collaboration with both Global Marketing teams and other DMI teams (GTM, Creative, Consumer Engagement) to ensure alignment and leveraging of best practices 
Work with GBD to coordinate key stakeholders in zones and countries to ensure category growth
Communicate risks/change of projects to Category Heads

Qualifications / Requirements:

1. In depth understanding of makeup and skincare categories + market
2. Experience working in 360 consumer landscape
3. Knowledge of global an eastern key consumer moments
4. Project management experience



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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