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Permanent
England
London
Digital
Full - Time
01-Sep-2024

Do you possess a strategic mind and a data-driven approach to conquer the ever-evolving digital landscape? We are on the look out for a new D2C Media and Search Manager to join our Luxury Division. You will be responsible for defining and implementing the performance media and search strategy for D2C websites (Lancôme, Kiehl’s & Mugler).


A DAY IN THE LIFE

  • Manage and own the media & search budgets to maximise our D2C retail business and hit our 1P customer data acquisition targets. 
  • Be responsible for building the media plan for our D2C business, in accordance with business priorities (defined together with the Marketing Director/Manager and Head of Media), consumer insights and media data. 
  • Be the centre of excellence for D2C media and search. 
  • Be responsible for D2C performance media. 
  • Be responsible for driving and accelerating paid & organic search. Follow search rankings and identify opportunities to improve our non-branded search term rankings.
  • Use search to grow site traffic and improve the performance & conversion of that traffic. 
  • Work with the Brand & D2C teams to improve content on our D2C sites to drive organic search. Validate SEO content with the brand team. And push the adoption of AI to help us improve site content even further. 
  • Be responsible for the group feed management, working with Divisions and agencies to improve feed health.
  • Ensure all the campaigns have a holistic consumer journey experience, consistent set-up, and best-in-class delivery (ROAS, Golden rules).
  • Work collaboratively with brand teams to ensure excellence on integrated plans to drive conversion. 
  • Analyse performance data and provide strategic recommendations in order to gain insight and drive optimisation with the agency.
  • Be responsible for media and search reporting and deep dives for the brand. Share relevant learnings with the wider team (incl. DMI and Zone). Support Divisions on activity planning and execution across search by providing recommendations and attending relevant briefings/meetings.
  • Constantly seek to innovate through strategies or technology. Act as a change champion.
  • Own and manage all D2C media and SEO files, including block plans and competitor media tracking.


WHO YOU ARE

  • A digital background: A strong grounding in performance media and working across successful campaigns, with experience managing budgets and exceeding ambitious targets.
  • Data in your DNA: An analytical mindset and a passion for turning data into actionable insights that drive strategic decisions.
  • A thirst for innovation: A passion for exploring emerging technologies and a knack for implementing cutting-edge solutions in the digital marketing space.
  • A strong integrator and communicator: The ability to collaborate with multiple teams towards a shared goal. 


WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!


WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.


HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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