D2C Manager - Kiehls, LUXE Division (FTC until 1st September 2026)
As the D2C Manager you will be responsible for defining and implementing D2C strategy for Kiehl’s.
KEY RESPONSIBILITIES:
- Build and execute the Brand D2C strategy, ensuring clear forecasting, trending and reporting for D2C sites.
- Monitor performance and provide analysis and insights, including reporting for brand teams.
- Manage on-site merchandising (including product attributes, filters and categorization; on-site search). Recommend ways to innovate our e-merchandising execution using shopper insights and learnings from the wider market. Work with DEC team on implementation roadmap.
- Ensure regular flow and update of product information between systems and liaise with Supply Chain on stock availability.
- Collaborate with CRM Manager and work with brand activation team to meet sales KPI to build and execute animation plan, recruit and retain consumers.
- Ensure all configuring and testing for promotions and campaigns on the SFCC platform meets deadlines with high level of service of DEC / agency team.
Ensure all assets (provided by the brand team) are E-com optimized.
- Communicate promotional plans and updates with the wider business, engaging all relevant stakeholders – Brand Teams, Supply Chain and the Activation teams.
- Manage & track budget. Ensure budget is spend with maximum effectiveness (ROI).
- Identify business opportunities by detecting new trends, players, technologies and digital services.
- Own the relationship with key stakeholders (Zone, multi-div) and agencies (DEC), monitoring tools and platforms providers, and upskilling the wider teams on consumer-centric approach.
- Own and manage all D2C files, including invoices.
MY CORE KPIS ARE:
- Sell-out, conso
- CC, REX
- NPS
MY DELIVERABLES/OUTCOMES ARE:
- D2C diversification strategy
- Best in class user experience (UX, merchandising, PS).
- D2C animation plan & development roadmap.
- DEC backlog management and
- Great working relationships with retailer, agency, Luxe CDMO, Multi-Div CDMO, Supply chain and brand teams.
I HAVE IN-DEPTH KNOWLEDGE OF:
- UK & Ireland e-commerce landscape and competitor activity
- Consumer trends and segmentation (targets groups, needs)
- Web development and key metrics
- Media (transactional) metrics
- CRM metric
- Zone CDMO guidelines
- UKI CDMO initiatives (BetIQ etc.)
- DEC backlog and WOW.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.