Newport Beach, CA, California
Marketing
Full - Time
10-May-2022

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Description automatically generated

Section 1: General Information

Job Title:            Manager, Brand Voice

Division:             L’OREAL Luxe

Supervisor Title: AVP, Global Creative

Location:          L’Oreal West;  El Segundo, CA

Section 2:  Job Summary:

First and foremost, our Manager of Brand Voice is the author and strategist of our brand’s voice, our story and our products. They will establish and protect the tone of voice for Urban Decay, leading the development and delivery of copywriting in the brand’s distinct personality. You are interested in playing a critical role in storytelling, copy strategy, influencing user experience, and driving the brand voice through consistent implementation of messaging hierarchy across all consumer touchpoints.  Urban Decay is known for its unique and distinct brand voice. This individual needs to be able to discern what is on brand and what is not; they will be able to find ways to make a piece of writing “more Urban Decay.”

The Copywriter should be both creative and technical, with exceptional organizational skills and a solid understanding of the digital landscape. The secondary objective for this role is an understanding best practices in digital content creation, as pertaining to copy. You will help the brand apply our unique tone of voice while optimizing copy for search to increase brand awareness and SEO equity.   

This individual reports in to the creative team You are a partner to cross functional teams and possess the ability to balance priorities and delegate to external copy partners to hit tight deadlines. Assisting with a range of assignments from marketing + digital, merchandising, and e-business on projects such as, but not limited to:  campaign language development, merchandising needs and product descriptions for digital marketing, and establishing the brand’s tone of voice in our brand’s style guidelines.

The Copywriter assists with proofreading and should be passionate and confident about grammar, syntax, and the technical aspects of writing.

Section 3:  Job Requirements:

  • Bachelor’s Degree
  • Experience at a D2C brand or creative marketing agency; Experience in beauty industry not required, but a plus
  • Creative yet detail-oriented writer with excellent writing and communication skills.
  • Solid understanding of the social zeitgeist; Stays current with evolving trends in language and slang
  • Well-versed in the digital world, including SEO best practices, email marketing and branded content creation.
  • Proficiency in conducting simple keyword research and using SEO guidelines to increase web traffic.
  • Understanding of beauty industry and ability to produce clear, consistent, concise copy (a love of makeup doesn’t hurt either!).
  • Collaborate with designers, product marketers, and other cross-functional teams to
  • create meaningful and human digital experiences
  • Discover opportunities to leverage data and customer research to evaluate and improve
  • our product content strategy
  • Possesses excellent grammar, punctuation and knowledge of AP Style.
  • Ability to write creatively but think objectively, always double- and triple-checking content for brand voice, style, quality and accuracy. 
  • Ability to manage a high-speed, high-volume workload in a quickly evolving business environment.
  • Ability to work well in a team environment but also think and work independently, understanding and executing requests with minimal supervision.
  • Ability to manage up and around, working collaboratively with other team members and departments.
  • Strong communication, project management, time management, organizational and listening skills.
  • Flexible to evolving responsibilities.
  • Curious, career-focused and dedicated, with a positive and proactive attitude.
  • Strong proficiency in Microsoft Office software, particularly Word, Excel and PowerPoint.

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR
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