New York, NY
Digital
Full - Time
21-Jul-2021

THE COMPANY

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 https://www.youtube.com/watch?v=g740GJrNhng&feature=youtu.be

 

Media Coordinator

 

DESCRIPTION

The media coordinator will be responsible for supporting the team in the planning, implementation, execution, and maintenance of media campaigns cross channel. This position requires an individual to think strategically and to problem solve while paying meticulous attention to detail. The candidate must be someone who loves data and is hungry to learn. The coordinator will work closely with brand media managers to execute media plans and aggregate data to inform insights and optimizations. The role will report into the brand media managers.

 

Key Accountabilities: 

  • Support media managers in the planning, implementation (trafficking), execution and reporting of media campaigns across channel (e.g. TV, programmatic, social, search, affiliate, etc.).
  • Hands on keyboard across search (Google Adwords) and social (FB/IG, Twitter, Reddit, etc.) to help build and optimize campaigns
  • Routinely conduct performance analyses of paid media campaigns to help inform campaign optimizations and budgeting insights
  • Manage budgets across brands and work closely with finance teams to handle reporting
  • Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting
  • Form strategic partnerships with publishers and affiliate partners to target new consumers
  • Identify new consumer acquisition opportunities through strategic partnerships that align with the brand identity
  • Leverage search marketing platforms to research trends and new opportunity areas
  • Work with company’s media agency of record (AOR) to ensure close collaboration on all relevant partnerships

 

Skills:

  • Analytical: The candidate must have advanced analytical skills for deep analysis of search trends, campaign performance, KPI optimization opportunities
  • Strong communicator: Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management.
  • Collaborative: Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, and data activation to help ensure maximum performance campaigns

 

Ideal Certifications and Qualifications:

  • Google Adwords certification a plus
  • Facebook Blueprint certification a plus
  • Pays close attention to detail
  • A facilitator and collaborator; able to work in a fast-paced environment

 

Education/Experience

  • Bachelor of Arts or Science in related field
  • Minimum of 1 year of related work experience
  • Brand, retailer, or digital agency experience a plus

 

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 

#DDIR 


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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