Johannesburg
Research & Innovation
Full - Time
19-Jul-2021

RESEARCH & INNOVATION DIVISION (R & I), WOODMEAD

Job:                 Consumer Research Specialist   

Reports to:       Consumer Evaluations Manager

KEY JOB ACCOUNTABILITIES:

To support the consumer science team in conducting skincare product evaluation studies.

They will successfully manage projects from end-to-end, while reporting into the Consumer Evaluation Manager.

·        Be the voice of the consumer, to enable the creation of relevant, coherent and performing beauty solutions that people love.

·        Run ad-hoc qualitative and quantitative market research projects for product development and product performance validation.

·        Brief agencies and work closely with them, but also able to conduct own studies.

·        Drive and co-ordinate studies.

·        Provide input and have a critical eye on proposals.

·        Ability to understand the key question from labs, and propose design to properly answer it.

·        Be willing to immerse themselves in the consumer environment (e.g. homes, townships, etc.) for consumers studies.

·        Keep informed on trends and competitor activity across categories and disseminate important information to broader team.

·        Keep abreast of research industry evolution and bring best practice and new methodologies to projects.

TECHNICAL, PROFESSIONAL COMPETENCIES REQUIRED:

  • Able to write a brief, deal with suppliers, design discussion guides/questionnaires, appropriate samples/targets for each study, analyse and synthesize all research
  • Able to synthesise reports into actionable summaries with strong recommendations and insights based on business objectives
  • Comfortable with engaging consumers one on one
  • Project management skills are key
  • Good understanding of the Sub-Saharan African landscape and consumers
  • Ability to work on numerous projects at the same time
  • Ability to work in project mode, not only study by study: follow up and link studies together, per category; cross-learnings worldwide.
  • Strong understanding of research methodologies and analysis
  • Self-motivated and disciplined with a strong sense of work ethic
  • Ability to work in a team and build internal network with the consumer evaluation team around the world, with product innovation labs, marketing teams and other stakeholders.
  • Going the extra mile to achieve results (i.e. field work attendance etc.)
  • Strategic thinking skills
  • Sales ethics and sensitivity to legal issues and competition law

EDUCATION, KNOWLEDGE & EXPERIENCE

·        Marketing (or relevant) Degree, coupled with experience in the research industry

·        Minimum 3-5 years’ experience in a qualitative and quantitative research environment (strong quantitative research experience a requirement)

·        Research agency and/or research experience in FMCG/personal care company advantageous

·        Conducted research in Africa and have understanding of African market

·        Must be proficient in Outlook, Word, PowerPoint, and Excel

·        Presentation skills - written and oral

L'ORÉAL COMPETENCIES

  • Innovator
  • Strategist
  • People Developer
  • Integrator
  • Entrepreneur


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