Bucharest
Digital
Full - Time
27-May-2021

KEY JOB ACCOUNTABILITIES

Plan, develop, design, and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

Define and Enhance the Brand Social presence

  • In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Instagram, TikTok etc…
  • Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms in collaboration with Marketing. Assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
  • Keep up to date on social media trends and best practices educating internal and external stakeholders

Interact with consumers

  • Interact with consumers in social media channels using social media management software and related tools, including forums, Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…
  • Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Plan and manage the brand online social activity

  • Monitor, maintain and strengthen consistent online brand identity
  • Work cross-functionally to develop appropriate content, if required
  • Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks

  • Produce social media listening and engagement reports for internal and external teams to fuel insight development
  • Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
  • Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

PROFESSIONAL & TECHNICAL COMPETENCIES

Minimum 3 years’ experience on a Community & PR Manager, with proven results and achievements.

Degree in Business Administration, Marketing, Communication; preferably master’s degrees in the same, or the equivalent in experience.

Proficient in Ms Word and Ms Excel analytical tools as well as PowerPoint, for the purpose of creating engaging content for presentations.

Digital Brand Building

  • Is obsessed with consumer centricity
  • Builds audience through relevant content
  • Scales consumers and influencers engagement
  • Masters digital marketing tactics

Data-driven Marketing

  • Optimizes omni media investments & ROI
  • Operates efficient CRM
  • Masters analytics and attribution modeling
  • Leverages Precision Advertising

Direct & Indirect Ecommerce Excellence

  • Starts with shopper centricity
  • Strategizes ecommerce acceleration (pure players, retailers and direct)
  • Negotiates with the specific levers for online distribution
  • Monitors online sell-in and sell-out excellence

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