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Permanent
Praha
Prague
Marketing
Full - Time
15-Jul-2025
L’Oréal CZ/HU/SK, the leading beauty tech power-house, drives innovation from its regional HQ in Prague. We're shaping the future of beauty across the region with cutting-edge technology and iconic brands. Currently, one of our divsions - L'Oréal Dermatological Beauty, seeks for CeraVe Online & Product Brand Manager to help shape how consumers experience dermatological beauty across online and offline channels. Intrigued? Keep reading!


A Day in the Life
As the CeraVe Online & Product Brand Manager, you’ll be at the heart of defining and co-owning the O+O (Online + Offline) brand strategy. Acting as the central hub for brand image management across O+O channels, you’ll collaborate with a diverse range of teams, including global marketing team & HQ in Paris, Retail Brand Managers, Social Brand Managers, Medical Communication Specialists, and more. Your mission? To develop a deep understanding of consumer behavior, product trends, and competitive landscapes, ensuring CeraVe’s marketing strategy is as innovative as it is impactful.
Here’s what you’ll be working on:
  • Co-Own the Brand Strategy and Vision:
    • Co-develop the brand plan with a consumer and business-centric approach.
    • Lead O+O marketing, promotional activities, and trade plans.
    • Support budget preparation and tracking while driving strategic transversal projects.
    • Ensure alignment with the global digital strategy, including CRM, web presence, and advocacy.
  • Oversee Product Launches and Campaigns:
    • Develop and execute product launch plans and adapt assets locally.
    • Define communication angles and messaging across all consumer touchpoints.
    • Lead media campaigns, track performance, and oversee merchandising and POS materials.
  • Define Brand Development Strategy:
    • Analyze consumer insights, market trends, and competitor activities.
    • Monitor brand/category sales, market share, and consumer recruitment.
    • Identify growth opportunities and manage pricing, valorization, and profitability.
  • Manage Media Campaigns to Boost Awareness:
    • Develop and execute media plans to drive category awareness.
    • Lead the digital brand strategy and ensure a seamless online shopper journey.
    • Collaborate with e-commerce activation managers to achieve sales targets through online retailers.


We Are Looking For
You’re a great match for this role if you:
  • Have a strong understanding of O+O brand strategy and consumer behavior.
  • Are skilled in product launches, media campaigns, and market analysis.
  • Thrive in a collaborative environment and can manage multiple stakeholders.
  • Are data-driven, with a knack for identifying growth opportunities and optimizing performance.
  • Have a passion for digital innovation and consumer engagement.


What’s In It For You
  • Continuous Learning: Access to numerous online and offline learning opportunities.
  • Profit Sharing: Share in the success you help create.
  • Flexibility: From flexible working hours to remote working options.
  • Share & Care Program: A comprehensive benefits package to support your health, work-life balance, and overall well-being.
  • Additional Perks: 5 weeks of holiday, 3 sick days, meal vouchers, Multisport & Pluxee Benefit Card, employee orders, and more.

Who We Are
L’Oréal, the world’s #1 beauty company, operates in 150 markets across five continents. For over a century, we’ve been creating beauty that moves the world while championing inclusivity and sustainability.

We ensure ethical, inclusive recruitment, prohibiting discrimination based on gender identity, sexual orientation, disabilities, socio-economic origins, age, religion, or any other protected characteristics.
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