KEY JOB ACCOUTABILITIES:
Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.
Plan
Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales
Manage the local CRM Platform
Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
Manage and monitor data acquisition strategy in line with Group recommendation
Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
Execute local CRM Programs
Create local CRM programs to engage consumer in line with local specifics
Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities
Maximize efficiency & costs: migrating when necessary to lower cost mediums
Enhance local business opportunities through external partnerships
PROFESSIONAL & TECHNICAL COMPETENCIES
DIGITAL TRANSFORMATION LEADERSHIP
• Strategizes digital transformation
• Upskills and transmits digital knowledge and mindset
• Drives the change toward brand and consumer centricity
• Leads toward data-driven organization
• Operates efficient
CRM DIGITAL BRAND BUIDLING
• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumers and influencers engagement
• Masters digital marketing tactics
DATA-DRIVEN MARKETING
• Optimizes omnimedia investments & ROI
• Operates efficient CRM
• Masters analytics and attribution modeling
• Leverages Precision Advertising
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
• Starts with shopper centricity
• Strategizes ecommerce acceleration (pure players, retailers and direct)
• Negotiates with the specific levers for online distribution
• Monitors online sell-in and sell-out excellence
DIGITAL TECHNOLOGY EXPERTISE
• Leads with strong agile project management skills
• Acts as a strategic business partner
• Has deep technical skills
• Focuses on delivery: design/build/run