Montréal, Quebec
Digital
Full - Time
04-May-2021
JOB MISSION

L’Oréal Professional Products Division is looking for a CRM Manager to join our growing Digital Team. Reporting into the B2B Digital Manager, you will play a key role in maximizing data acquisition, & customer retention journeys in our communications. This leader will participate in defining our strategy to create a relevant experience based on the different journeys of our customers on our B2B platforms. With a meticulous attention to detail, you will ensure all campaigns and trigger journeys are properly implemented, tested, all content renders correctly across various devices and that every campaign is executed flawlessly. In addition, you will have a strong technical tendency with a desire to improve proficiency with our marketing technology.

RESPONSIBILITIES

•Manage the CRM strategic retention & engagement roadmap to drive up our B2B customer lifetime value
•Be expert in the way our customer data is managed and used in our marketing communications, working in collaboration with IT & Digital departments on the management of our customer data
•Take the lead and be involved in all project phases: business analysis, design, implementation and change management
•Support the development, configuration and testing of our triggered communications based on our customers' journey and their lifecycle
•Increase CRM performance through testing of all campaign attributes including content, subject lines, deployment timing, personalization and offers
•Leverage user data to derive actionable insights about our messaging, segmentation, and communication channel strategies
•Track Key Performance Indicators and report the effectiveness of campaigns on a regular basis
•Collaborate with brand marketing teams and share learnings and best practices across brands
•Manage CRM calendar supporting Email and SMS activities for our B2B platforms  
•Support integration of new data sources and enhancements to our data model


WHAT WE ARE LOOKING FOR

•Minimum of 5 years of experience working in maintaining and utilizing a CRM tools (Salesforce Marketing Cloud preferred)
•Knowledge of overall email and journey processes and CRM tools
•Strong project management skills
•Ability to prioritize tasks and manage deadlines in a fast-paced environment
•Expert understanding of current CRM marketing concepts, strategies, and best practices
•User-first mindset with strong analytical skills
•Resourceful, proactive, and creative problem solver
•Excellent team orientation and proven collaboration skills
•Experience working with Salesforce Marketing Cloud and Databricks (or other data warehouse software) 
•Bilingual (English and French)

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