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Shanghai
Communication
Full - Time
07-Sep-2020
KEY JOB ACCOUNTABILITIES

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
- Build the brand image, develop visibility and reinforce locally its reputation over time 
- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity : 
- Develop a communication plan with the management committee, validated by the GM 
- Implement integrated communication campaigns on major product launches, brand events…. 
- Manage media relations, including new media relations 
- Build a media-mapping: identify the relevant role-players for the brand 
- Coordinate with the country corporate communication team 
- Manage Public Relations: spokesperson, ambassadors… 
- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy 
- Support and advise the Country GM on corporate communication topics: 
- Build the image strategy of the GM (content and target) 
- Prepare interviews including media-training 
- Advise for internal and external speeches 
- Manage internal communication for the Brand 
- Build an internal communication plan in line with the external plan 
- Develop the brand image internally 
- Identify issues related to the brand and anticipate crisis 
- Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes 
- Manage the Department’s budget

PROFESSIONAL & TECHNICAL COMPETENCIES
COMMUNICATION KPIs CULTURE to leverage the business 
• Develops day-to-day opportunities to analyze consumer insights & datas 
• Analyzes datas, KPIs to provide business drivers 
• Synthetizes & share multiple informations with judgment & leadership 
• Uses day-to-day digital knowledge & metrics (Websites, Tracking, search…) 
GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers 
• Develops the brand image & awareness • Imagines targeted & disruptive content for all supports: print, pictures, video, social media… 
• Produces quality material (image, editorial…) with rigorous excellence 
• Thinks integrated campaigns that work 
DEVELOPS L’OREAL VISIBILITY & ADVOCACY 
• Maps & plans media, social media, stakeholders landscape 
• Manages PR relations (spokesperson, ambassador) and ePR… with L’Oréal intelligence 
MANAGES COMMUNICATION EXPERTISES with the L’Oréal attitude 
• Is aligned with the L’Oréal CSR strategy “Sharing Beauty With All” 
• Works closely with targeted governments, stakeholders & NGOs in L’Oréal way 
• Protects L’Oréal reputation & develops visibility 
• Reinforces internal / external engagement through strong internal communication strategy & EVP 
• Ensures the Philanthropy Group’s presence & recognition