JOB TITLE: Brand Advocacy Manager – Garnier
Hello, we’re L’Oréal,
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As Garnier's Advocacy Manager, based in Dubai, you will report to the Brand Director and play a pivotal role in shaping Garnier's sustainability narrative and initiatives within the GCC region. You'll be part of a dynamic marketing team, collaborating closely with internal stakeholders and external partners to amplify Garnier's commitment to green beauty. Your work will directly contribute to Garnier's broader sustainability goals and enhance its positive impact on the environment and communities.
You are the expert of consumer engagement. You own the connection to our consumers in the social media landscape, acting as the voice of the brand. You drive social engagement and brand love through influencer management, content creation and presence on relevant social platforms. You are responsible for the delivery of successful brand events and influencer and press relationship building. You remain the press and influencer point of contact at all times.
- Develop & Implement Advocacy Strategies: Create and execute comprehensive advocacy strategies aligned with Garnier's Green Beauty commitments. This includes identifying key influencers, developing engaging content, and managing relationships with relevant organizations and stakeholders.
- Content Creation & Management: Develop compelling and impactful content (articles, social media posts, presentations, etc.) that effectively communicates Garnier's Green Beauty initiatives and progress.
- Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including NGOs, government agencies, media outlets, and internal teams.
- Campaign Management: Manage and oversee the execution of advocacy campaigns, ensuring alignment with overall marketing objectives and budget constraints.
- Performance Measurement & Reporting: Track key performance indicators (KPIs) to measure the effectiveness of advocacy efforts and provide regular reports to the Brand Director.
- Trend Analysis: Stay abreast of emerging trends in sustainability and green beauty, identifying opportunities to enhance Garnier's advocacy efforts.
We Are Looking For
The ideal candidate is a passionate and driven individual with a strong understanding of sustainability and a proven track record in advocacy or communications. You are a creative storyteller with excellent communication and interpersonal skills.
- Sustainability Expertise: Deep understanding of environmental issues and sustainable practices within the beauty industry.
- Advocacy Experience: Proven experience in developing and implementing successful advocacy campaigns.
- Communication Skills: Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Relationship Management: Strong interpersonal skills and the ability to build and maintain relationships with diverse stakeholders.
- Project Management: Ability to manage multiple projects simultaneously, meeting deadlines and staying within budget.
KEY RESPONSIBILITIES:
• Manage PR brand budget
• Strategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro-influencers), tailoring strategies to each group
• Plan strong influencer activations driving to online business
• Plan social media calendars by retailer to support new launches and pillars
• Define a PR strategy for the brand & activation calendar
• Monitor campaign performance, analyze results, and use data-driven insights to optimize strategies and demonstrate the program's value to stakeholders
• Manage a consistent list of influencers directly and together with agency
• Responsible for creating relevant local content in line with the brand DNA and strategy and in line with content trends
• Plan strategic PR events to increase the brands awareness in the region
• Responsible for setting a strong PR seeding strategy & execution
• Use social listening to spot trends and insights, craft data-driven campaigns, and empower creators to develop compelling content that aligns with brand message.
• Be the voice of the markets to zone/DMI on the social media & PR topic
• Identify, manage and engage influencer communities
• Develop product/brand awareness & community engagement
MY CORE KPIS ARE:
• Share of engagement, reach, and mentions
• Influencer performance
• Earned media generation
• PPP management
• Influencer loyalty, reach and engagement
• Success/ ROI of PR events and comms projects
MY DELIVERABLES/OUTCOMES ARE:
• Communication strategy & action plan
• Engaged brand influencers
• Strong brand awareness amongst influencer community
• Brand event management & press releases
I HAVE IN-DEPTH KNOWLEDGE OF:
• Social media engagement best practices
• Brand DNA
• Comms best practices
• Event management
• Understanding & management of influencers
PEOPLE I WORK CLOSELY WITH:
• Close alignment on 360 product expression with PBM, OBM, Community Manager, RBM as part of launch execution
• Influencers & agencies
• Other Comms Managers
• Brand director, Comms Director & Digital Director
• E-Key Account Managers
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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