New York, NY, New York
Full - Time

 Assistant Vice President (AVP) Marketing

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA


A legacy brand, Thayers Natural Remedies elixirs have been a fixture in medicine cabinets for generations – for 170 years to be exact. Through a long-standing commitment to creating pure, effective, cruelty-free products of the highest natural quality, Thayers has a growing beloved customer community! Thayers Witch Hazel is the beauty secret that your grandmother cherished, and L’Oreal is incredibly proud to continue the tradition to a new generation. Trust the Red Cap – Trust Thayers!

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Assistant Vice President of Marketing is responsible for owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. 

Job Responsibilities:

New Product Launches:                                                    

  • Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc.
  • Participate in selling project to management at-large
  • Generate long term strategic development
  • Collaborate with Creative to create launch materials including merchandising and sampling

Strategy & Planning:

  • Drive the research, analysis, category trends and insights to develop long term strategy
  • Oversee and guide plans development and create vision for businesses
  • Contribute significantly to total category strategy / plans
  • Responsible for owning strategy for Sales and Trade planning

Financial P&L and Forecasting:                                                        

  • Ownership of entire process and P&L
  • Understand and manage financial implication of forecast (i.e.) E10 and Full year number
  • Own accuracy of all budgets and roll up of total category with finance
  • Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

  • Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
  • Influence media recommendation and direction

Job Requirements:


  • Bachelor’s degree required.
  • 10+ years of consumer goods or beauty marketing experience (skincare expertise highly preferred)
  • Experience in Brand or Product Marketing required
  • Experience working collaboratively with Global Marketing and R&D on a new product development or renovation
  • Experience successfully launching and managing a new product or renovation through its entire life cycle


  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers
  • Strong Project Management Skills
  • Information & Data management
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Strong appreciation for our business / sensitivity to métier

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

  • You can apply to up to three jobs within a rolling 30-day window.
  • You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
  • Please visit "Your Application Space" to see the jobs you have already applied to.
  • Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.