l Understand business of brands in terms of business objectives, business challenge, market competition etc.
l Steer and produce consumer search behavioral study making recommendations based on insights to improve marketing effectiveness and impact
l Be a professional enabler to connecting dots beyond search e.g. consumer insights, product knowledge, ecosystem intelligence to help brands improve consumer experience
l Support on the communication with agencies to supervise and monitor the reporting
Requirements
l 4+years working experience in consulting, digital marketing or SEM planning (FMCG and beauty industry preferred)
l Familiar with the ecosystems (RED/Douyin/WeChat/Tmall)
l Good communication and project management
l Strong learning ability, solid logic and good sense on data analysis
l Result-oriented and agile