JOB PURPOSE : Key responsibilities Implements the medical action plan to increase recommendation. Carry out communication/promotional initiatives, and medical detailing aimed at target audience dermatologists.
KEY RESPONSIBILITIES
- Enhance the image and increase recommendation of the brands, visit targeted doctors in the sector and present the brand’s products and services to increase recommendations.
- Promote the brands’ added value by emphasizing the technical and scientific characteristics of the products and service
- Get to know the environment, the pathologies, the products, and the useful communication techniques for promoting the products and services
- Promote the products and services of the brand/Division to hospital and healthcare professionals so as to enhance the patient healthcare pathway (therapeutic education
- Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, continuing medical education program
- Organise and carry out training and communication initiatives aimed at health professionals as part of the hospital and medical relations strategy of the brand (face to face, digital)
- Develop partnerships with health establishments, KOLs dermatologists
- Implement the medical visit strategy - Respect target coverage, visit frequency and product cycles.
- Analyze the territory and make proposals for territory action plans, implement it, monitor it and adapt it to optimize results.
Other Information
- Essential to have an academic background in sciences.
- Preferably with 5 years healthcare medical visit and detailing experience in Pharma/ healthcare industry, covering specialists or private hospital channel
- Understands skin and hair physio-pathologies and the medical environment
- Understand the products and its competition (formulas and patients benefits)
- Develops own local medical network
- Understands regulatory constraints