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New York, NY
Digital
Full - Time
24-Nov-2020

The Precision Advertising Planner will need to deliver dynamic, best-in-class media plans that drive results. In this role, you will support the campaign management process and collaborate with the larger internal teams, agency, and DSP partners to deliver successful data-driven programmatic media programs across the L’Oreal portfolio of brands. As a Strategic Planner, you will help create, innovate, and guide the programmatic process.

Role Description:

  • Serve as a point of contact for brand teams for strategy, planning and activation specific to each programmatic campaign
  • Ensure proper pacing of impression/click delivery of campaigns, prompt delivery of reports to brand teams highlighting accurate/useful performance
  • Maintain a deep understanding of innovative capabilities, the L’Oreal business, and existing / emerging buying platforms (Adobe, DV360, etc.)
  • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
  • Ensure the appropriate campaign design to achieve measurement goals and learning agenda
  • Assist team with all executional aspects of the campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Liaise between key internal groups (consumer marketing insights, IT, omnimedia teams, data, analytics & operations)
  • Help in designing and delivering performance updates, optimizations, business reviews, new audience-based programmatic solutions and growth opportunity presentations
  • Generate supporting documentation for post campaign presentations and provide insights to brand teams
  • Support the performance media lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits

Experience & Qualifications:

  • Bachelor’s degree required
  • 1-3 years of experience digital media experience across display, video, social and mobile; a minimum of 1+ years in-console audience-based RTB media
  • Deep understanding of segment builds for data overlay within media activation (DMP)
  • Knowledge of digital media systems and tools (i.e., ad servers, attribution, tagging, ad verification)
  • Knowledge of ad targeting methodologies
  • Knowledge of media optimization methodologies
  • Familiarity with general IT and internet technologies
  • Strong analytical, problem solving and critical thinking skills
  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
  • Knowledge of online media metrics and analysis
  • Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Data analysis experience
  • Excellent written and verbal communicator
  • Outstanding relationship and business builder
  • Collaborative team-player yet comfortable with independence


ABOUT L’OREAL

Innovation has fueled L'Oréal’s business for more than 100 years and we will rely on our culture of innovation and entrepreneurship to help us continually evolve. L'Oréal’s dynamic culture provides its employees with entrepreneurial freedom and opportunities to drive transformation across its €29.87B business, encompassing over 35 brands, around the globe. In the US, we have 12,000 employees working collaboratively across 14 states to build leading edge technologies, launch highly personalized products, reimagine consumer experiences, and develop creative solutions to reduce our environmental footprint.


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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