Shanghai
Digital
Full - Time
18-Apr-2022
  • Drive customer acquisition, retention and growth through EC platform collaboration at Corp and Division level, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
  • Drives relationship with partners and coordinate on T2T meetings to ensure synergies between the brand’s own EC activities and those of the retailers (for Tmall)
  • Responsible for driving business project at company level, IP project collaboration with Tmall
  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs(unique visitors, conversion rate, profit optimization)
  • Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across divisions
  • Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

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