Job Title: Director, Loyalty Program Acceleration & Development
Department: Chief Digital Marketing Office
Location: New York, NY
Reports into: AVP, DDX Platforms and Operations
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business.
What You Will Do:
The Loyalty Program Acceleration & Development Director is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oréal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.
• Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.
• Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.
• Establish and meet Loyalty revenue and new member acquisition goals.
• Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.
• Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.
• Apply learnings from consumer level data to develop segmented audience-based campaigns and activations.
• Manage the relationship with key vendors supporting the Loyalty program.
• Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.
• Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.
• Actively build networks and become in-house expert on the account database to influence, convince, and introduce new ways of executing CRM.
What We Are Looking For:
- Bachelor’s degree
- 8 – 10 years in a direct-to-consumer CRM Loyalty role
- Experience with corporate reporting systems, CRM platforms, databases and data systems required.
- Experience working with a web analytics program required.
- Proficiency with technical tools and systems, especially customer databases and analysis and reporting tools and packages.
- Expertise with how customer data is stored and moved across data systems and platforms.
- Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
- Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
- Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.
- Ability to work across the organization and influence executives, cross divisional teams, partners, peers and leadership from across the company.
- Highly effective presentation skills and experience in front of large audiences. This position presents to executive management and brand teams.
- A knowledge of and passion for commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.
- Ability to manage multiple competing priorities, duties and/or projects.
What’s In It For You:
- Salary Range: $139,700 - $199,100
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.