Sr. CRM Executive
Shanghai, China Mainland
- Reference number: 256995
- Location: Shanghai, China Mainland
- Date posted: 11/10/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Fixed-Term
- Data-Driven Experiences
Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.
Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products.
Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales
Manage the local CRM Platform Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division Manage and monitor data acquisition strategy in line with Group recommendation Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
Execute local CRM Programs Create local CRM programs to engage consumer in line with local specifics
Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities
Maximize efficiency & costs: migrating when necessary to lower cost mediums Enhance local business opportunities through external partnerships
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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