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Manager - Site Merchandising (Lancome)

New York, United States

Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills you'll sharpen here

  • Business opportunities identification
  • P&L management
  • Sustainable business model design
  • Negotiation
  • Activation excellence
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

  • You won’t be boxed into a single channel.

    You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

  • Expect early ownership and a steep learning curve.

    You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

Manager - Site Merchandising (Lancome)

New York, New York, United States

JobTitle:Manager-SiteMerchandising[Lancome]

Division:Luxe

Location:HudsonYards,NewYorkCity

WhoWeAre:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to onebusiness:Beauty.Ourgoalistooffereachandeverypersonaroundtheworldthebestofbeautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

AtL’Oréal,ourDigitalteamisanopportunitytobeatthecenterofL'Oréal'sdigitaltransformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

JobSummary:

The Manager of Site Merchandising is a critical role within the Brand.com team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understandingofdirecttoconsumer bestpractices,andaprovenabilitytodriveconversionandachieve sales goals.

WhatYouWill Learn:

·Customer Experience Optimization: Champion the online customer experience by continually analyzing data, conductingA/B tests,andidentifyingopportunities for improvement. Leverage insightsfromcustomerbehavior,sell-throughdata,andindustrybestpracticestoenhancesite navigation, product presentation, and the overall shopping journey.

·Merchandising Strategy Development and Execution: Develop and implement innovative merchandisingstrategiesthatmaximizeconversion,averageordervalue(AOV),andotherkey performance indicators (KPIs). This includes product placement, categorization, cross-selling/upselling, product information optimization, and promotional campaign setup.

·ContentManagementandOptimization:Overseethemanagementandexecutionofabest-in-class content and merchandising strategy.This includes product and content updates, ensuring accurateproductinformation,optimizingproductdescriptionsforSEO/GEO,andcreatingcompelling landing pages to support marketing initiatives.

·Platform Management: Manage product and content within the e-commerce platform tools, ensuringaccurateproductpresentation,categorization,andattribution.Determineandtestsite taxonomy and filters, focusing on data analysis and optimization. Lead projects related to merchandising, including site feature enhancements and bug resolution.


·Cross-Functional Collaboration: Work closely with brand teams, marketing, and other departmentstoalignmerchandisingstrategieswithoverallbusinessobjectives.Partnerwith brand digital liaisons to support direct-to-consumer efforts in all merchandise site content refreshes and future product/content campaigns.

·Analytics and Reporting: Monitor and analyze key metrics, including conversion rate, shopping cartabandonment,itemsperorder,andAOV.Provideregularperformancereportsandinsights to senior management, utilizing data to inform merchandising decisions and drive continuous improvement.Researchindustrybestpracticestomaintainoptimalsiteexperience,conversion, and AOV. Conduct ad hoc analyses on promotional forecasting, creative performance, and onsite personalization.

·New Product Launches: Manage the product activation process from setup to go-live on the brandwebsite.Trackupcomingproductlaunchesandcollaboratewithrelevantteamstoensure seamless integration into the online store.

·Technology and Innovation: Identify opportunities to enhance the site experience with new technologyandsiteenhancements.Stayinformedaboutindustrytrendsandbestpracticesto ensure the site remains competitive and innovative. Drive the launch of new features and functionalities.

·Traffic Driver Optimization: Understand the category's key traffic drivers, including email marketing,directsearch,SEO,andsponsoredlinks,andoptimizethesechannelstomaximize site traffic and conversion.

·Multi-Device Optimization: Leverage the strength of a multi-device approach to optimize the siteexperienceacrossdesktops,tablets,andmobiledevices.Identifyopportunitiestomaximize different devices and new D2C channels.

WhatWeAreLooking For:

RequiredQualifications:

·Bachelor'sdegreeinMarketing,Business,orarelatedfield.

·Provenexperienceine-commercemerchandising

·Stronganalyticalskillsandexperiencewithwebanalyticsplatforms(e.g.,GoogleAnalytics).

·Proficiencyine-commerceplatformtoolsandcontentmanagementsystems.

·Excellentcommunication,presentation,andinterpersonalskills.

·Abilitytoworkindependentlyandaspartofa team.

·Strongprojectmanagementskillsandabilitytomanagemultiplepriorities.

·Apassionforthebeautyindustryandadeepunderstandingofconsumerbehavior.

·Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

·Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, andapensionplan!Additionally,youwillhaveaccesstocompanyperkssuchasMakeup,Skincare,and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal


ShopforDiscountedProducts,andotherperkssuchasMonthlyMobileAllowance,discountedgym memberships, and ERGs.

AdditionalBenefitsInformationAsFollows:

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a varietyofjob-relatedfactorswhichmayincludegeographiclocation,workexperience,education,and skill level)

·CompetitiveBenefitPackage(Medical,Dental,Vision,401K,PensionPlan)

·HybridWorkPolicy(3DaysinOffice,2DaysWorkfromHome)

·FlexibleTimeOff(PaidCompanyHolidays,PaidVacation,VacationBuyProgram,Volunteer Time, Summer Fridays & More!)

·AccesstoCompanyPerks(VIPAccesstoL’Oréal’sInternalShopforDiscountedProducts,

MonthlyMobileAllowance)

·Learning&DevelopmentOpportunities(UnlimitedAccesstoE-learnings,Lunch&Learn Sessions, Mentorship Programs, & More!)

·EmployeeResourceGroups(ThinkTanksandInnovationSquads)

·AccesstoMentalHealth&WellnessPrograms

Don’tmeeteverysinglerequirement? AtL'Oréal,wearededicatedtobuildingadiverse,inclusive,and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

WeareanEqualOpportunityEmployer andtakeprideinadiverseenvironment.Wewouldlovetofind out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical JobTitle:Manager-SiteMerchandising[Lancome]

Division:Luxe

Location:HudsonYards,NewYorkCity

WhoWeAre:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to onebusiness:Beauty.Ourgoalistooffereachandeverypersonaroundtheworldthebestofbeautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

AtL’Oréal,ourDigitalteamisanopportunitytobeatthecenterofL'Oréal'sdigitaltransformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

JobSummary:

The Manager of Site Merchandising is a critical role within the Brand.com team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understandingofdirecttoconsumer bestpractices,andaprovenabilitytodriveconversionandachieve sales goals.

WhatYouWill Learn:

·Customer Experience Optimization: Champion the online customer experience by continually analyzing data, conductingA/B tests,andidentifyingopportunities for improvement. Leverage insightsfromcustomerbehavior,sell-throughdata,andindustrybestpracticestoenhancesite navigation, product presentation, and the overall shopping journey.

·Merchandising Strategy Development and Execution: Develop and implement innovative merchandisingstrategiesthatmaximizeconversion,averageordervalue(AOV),andotherkey performance indicators (KPIs). This includes product placement, categorization, cross-selling/upselling, product information optimization, and promotional campaign setup.

·ContentManagementandOptimization:Overseethemanagementandexecutionofabest-in-class content and merchandising strategy.This includes product and content updates, ensuring accurateproductinformation,optimizingproductdescriptionsforSEO/GEO,andcreatingcompelling landing pages to support marketing initiatives.

·Platform Management: Manage product and content within the e-commerce platform tools, ensuringaccurateproductpresentation,categorization,andattribution.Determineandtestsite taxonomy and filters, focusing on data analysis and optimization. Lead projects related to merchandising, including site feature enhancements and bug resolution.


·Cross-Functional Collaboration: Work closely with brand teams, marketing, and other departmentstoalignmerchandisingstrategieswithoverallbusinessobjectives.Partnerwith brand digital liaisons to support direct-to-consumer efforts in all merchandise site content refreshes and future product/content campaigns.

·Analytics and Reporting: Monitor and analyze key metrics, including conversion rate, shopping cartabandonment,itemsperorder,andAOV.Provideregularperformancereportsandinsights to senior management, utilizing data to inform merchandising decisions and drive continuous improvement.Researchindustrybestpracticestomaintainoptimalsiteexperience,conversion, and AOV. Conduct ad hoc analyses on promotional forecasting, creative performance, and onsite personalization.

·New Product Launches: Manage the product activation process from setup to go-live on the brandwebsite.Trackupcomingproductlaunchesandcollaboratewithrelevantteamstoensure seamless integration into the online store.

·Technology and Innovation: Identify opportunities to enhance the site experience with new technologyandsiteenhancements.Stayinformedaboutindustrytrendsandbestpracticesto ensure the site remains competitive and innovative. Drive the launch of new features and functionalities.

·Traffic Driver Optimization: Understand the category's key traffic drivers, including email marketing,directsearch,SEO,andsponsoredlinks,andoptimizethesechannelstomaximize site traffic and conversion.

·Multi-Device Optimization: Leverage the strength of a multi-device approach to optimize the siteexperienceacrossdesktops,tablets,andmobiledevices.Identifyopportunitiestomaximize different devices and new D2C channels.

WhatWeAreLooking For:

RequiredQualifications:

·Bachelor'sdegreeinMarketing,Business,orarelatedfield.

·Provenexperienceine-commercemerchandising

·Stronganalyticalskillsandexperiencewithwebanalyticsplatforms(e.g.,GoogleAnalytics).

·Proficiencyine-commerceplatformtoolsandcontentmanagementsystems.

·Excellentcommunication,presentation,andinterpersonalskills.

·Abilitytoworkindependentlyandaspartofa team.

·Strongprojectmanagementskillsandabilitytomanagemultiplepriorities.

·Apassionforthebeautyindustryandadeepunderstandingofconsumerbehavior.

·Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

·Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, andapensionplan!Additionally,youwillhaveaccesstocompanyperkssuchasMakeup,Skincare,and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal


ShopforDiscountedProducts,andotherperkssuchasMonthlyMobileAllowance,discountedgym memberships, and ERGs.

AdditionalBenefitsInformationAsFollows:

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a varietyofjob-relatedfactorswhichmayincludegeographiclocation,workexperience,education,and skill level)

·CompetitiveBenefitPackage(Medical,Dental,Vision,401K,PensionPlan)

·HybridWorkPolicy(3DaysinOffice,2DaysWorkfromHome)

·FlexibleTimeOff(PaidCompanyHolidays,PaidVacation,VacationBuyProgram,Volunteer Time, Summer Fridays & More!)

·AccesstoCompanyPerks(VIPAccesstoL’Oréal’sInternalShopforDiscountedProducts,

MonthlyMobileAllowance)

·Learning&DevelopmentOpportunities(UnlimitedAccesstoE-learnings,Lunch&Learn Sessions, Mentorship Programs, & More!)

·EmployeeResourceGroups(ThinkTanksandInnovationSquads)

·AccesstoMentalHealth&WellnessPrograms

Don’tmeeteverysinglerequirement? AtL'Oréal,wearededicatedtobuildingadiverse,inclusive,and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

WeareanEqualOpportunityEmployer andtakeprideinadiverseenvironment.Wewouldlovetofind out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodationifyouareunableorlimitedinyourabilitytoaccessjobopeningsorapplyforajobon this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

OurSafeTogetherPlan:Yoursafetyisourhighestpriority.Wewillproceedwithcautionandadhereto enhancedprotectionstandardstoensureoursitesaresafeforallemployees.Wemustalloperatewith the shared responsibility for each other’s health & safety in mind.condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodationifyouareunableorlimitedinyourabilitytoaccessjobopeningsorapplyforajobon this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

OurSafeTogetherPlan:Yoursafetyisourhighestpriority.Wewillproceedwithcautionandadhereto enhancedprotectionstandardstoensureoursitesaresafeforallemployees.Wemustalloperatewith the shared responsibility for each other’s health & safety in mind.

  • Reference number: 260583
  • Location: New York, United States
  • Date posted: 11/12/2026
  • Employment type: Full-time
  • Professional field: Digital Marketing
  • Type of contract: Permanent
  • E-Commerce
Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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