Manager, eCommerce Activation
New York, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Manager, eCommerce Activation
New York, New York, United States
Channel Development Lead / Activation
Job Title: Manager, E-Commerce Channel Development (Activation)
Division: L’Oréal Dermatological Beauty (LDB)
Reports To: AVP, E-Commerce & Commercial Strategy
Location: Hudson Yards, NY
Who We Are
The E-Commerce and Channel Development team at L’Oréal Dermatological Beauty (LDB) drives digital growth across key retail partners, including Walmart, Target, and Ulta. We work across commercial and brand teams, retailers, and third-party partners to create compelling online shopping experiences, develop new growth opportunities, and strengthen our brands’ presence across the digital shelf.
The Opportunity & Your Impact
As the Channel Development Lead, you will focus on generating traffic and improving the path to purchase across retailer e-commerce platforms. You will develop retailer and third-party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities. You’ll connect retailer capabilities and shopper needs with LDB’s commercial priorities, while working closely with account teams and cross-functional partners to support online growth.
Key Job Responsibilities
- Retailer & Third-Party Partnerships: Develop relationships with retailer site-merchandising teams, vendors, and third-party partners to advance strategic collaborations, category shifts, events, and channel growth.
- Digital Merchandising & Shopper Experience: Work with retailers and internal partners to implement digital services, site stories, content proposals, and broader digital merchandising and UX initiatives.
- Traffic & Path-to-Purchase Initiatives: Identify opportunities to support online traffic and improve the path to purchase, including online events, retailer activations, and other channel-specific initiatives.
- eAssortment, Bundling & Basket Building: Develop e-assortment and bundling opportunities, including virtual bundles, routine builders, and other digital experiences designed to support basket building.
- Emerging Channel Coordination: Coordinate the operational components of emerging platforms and services, including TTS, Instacart, Shipt, and DoorDash, as applicable.
- TTS Business Coordination: Manage TTS business activities, including assortment strategy, sales projections, and vendor and affiliate coordination.
- Hero Product Strategy: Define and maintain the online Hero product approach, coordinating with Sales and Trade Marketing to support product visibility and performance.
- Medical Advocacy: Partner with Medical and other internal teams to ensure relevant medical needs are accurately communicated and addressed throughout the retailer ecosystem.
- Online Performance & Shopper Insights: Work with internal partners to surface themes from shopper reviews and escalate significant customer-service issues for appropriate follow-up.
- Cross-Functional Collaboration: Partner with Commercial Strategy, customer teams, Marketing, Category Development, Medical, CDMO/CDAO, and other relevant teams to align initiatives and
support execution.
- Omnichannel Activation Coordination: Coordinate with Trade Marketing and Customer Marketing teammates to align plans and execution across online and offline channels, supporting synchronized retailer activations and a consistent shopper experience.
- Insights & Media Partnership: Partner with Category Development to apply category and shopper insights, and coordinate with Media teams to connect retailer partnerships, digital merchandising, and activation plans with relevant media opportunities.
Background & Experience Requirements
Educational Background
- Bachelor’s degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or a related field.
Professional Experience
- 5–8+ years of experience in e-commerce, digital marketing, channel development, or commercial strategy within an FMCG/CPG environment.
- Experience working with retail partners, digital merchandising, e-commerce activations, or third-party platforms is preferred.
Technical Skills
- Comfort using e-commerce analytics and retailer tools.
- Ability to use business and shopper insights to develop practical recommendations and coordinate execution across teams.
Salary range: $98K-$140K
- Reference number: 257928
- Location: New York, United States
- Date posted: 10/09/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Permanent
- Account Management
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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