Counter Manager
Bangkok, Thailand
- Reference number: 260828
- Location: Bangkok, Thailand
- Date posted: 10/11/2026
- Employment type: Full-time
- Professional field: Retail
- Type of contract: Permanent
- Beauty Advisory Management
COUNTER MANAGER
MISSION
Lead, coach, and empower a team to achieve sales excellence, deliver exceptional customer experiences, and ensure efficient store operations through positive and collaborative leadership.
KEY JOB ACCOUNTABILITIES
LEAD SALES PERFORMANCE:
- Define store sales goals and set individual objectives for the team.
- Coach and lead Beauty Advisors to achieve their sales targets
- Monitor KPIs and provide qualitative feedback to Retail Management.
- Leverage market insights and collaborate with corporate retail teams to maximize sales opportunities.
LEAD STORE OPERATIONS:
- Control budgets and expenses while optimizing costs.
- Ensure compliance with merchandising guidelines.
- Master and maintain essential store tools (e.g., cash register, time management, clienteling) and beauty tech tools (e.g., diagnostic tools, virtual try-on).
- Oversee inventory management (stock, testers, samples, and other selling tools) to prevent shortages or loss.
- Ensure compliance with data privacy, security, and cash-handling procedures.
- Manage Chat and Shop order processes.
FOR THE COUNTER:
- Develop and maintain strong relationships with department store floor managers.
LEAD AND DEVELOP THE TEAM:
- Recruit and onboard new Beauty Advisors in alignment with the HR retail philosophy.
- Drive, motivate, coach, and create a positive working atmosphere within the team.
- Assess and develop Beauty Advisors' skills through Connect, training, and feedback.
- Ensure efficient staff scheduling, balancing skills, sales traffic, and store activities
- Drives performance by inspiring a shared vision and enabling the team to overcome obstacles, fostering innovation and a customer-first approach
CREATE A BEST-IN-CLASS CUSTOMER EXPERIENCE:
- Develop and implement a CRM plan to enhance client loyalty.
- Work closely with Retail Management and HQ to build a client-centric store environment.
- Ensure sales teams deliver a personalized, professional service aligned with CXE & NPS objectives.
- Handle and resolve customer objections and inquiries efficiently and professionally.
- Continuously upskill to adapt to luxury, beauty, and retail business evolution.
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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