Head of Media PL&B

HEAD OF MEDIA – POLAND & BALTICS HUB

Mission

Lead the media strategy and capabilities for the LDB division across Poland and the Baltics, ensuring that media investment supports brand growth, e-commerce acceleration and measurable business impact.

•Translate divisional and brand priorities into an integrated strategy across awareness, performance, e-commerce, retail media, SEO and GEO.

•Strategically direct investment towards the brands, channels and opportunities with the greatest potential to accelerate business growth.

•Use data and media expertise to challenge existing plans, influence business priorities and make investment choices that deliver measurable impact.

•Build a high-performing media team and strengthen collaboration with brands, commercial teams, CDMO and Zone stakeholders.

As Head of Media, you will be responsible for:

•Setting the divisional media strategy across awareness, consideration and performance, including e-commerce and retail media, ensuring alignment with business objectives, brand priorities and the broader LDB strategy.

•Leading and developing the media team, including the Awareness Media Manager and Performance Media Manager; setting clear priorities, objectives and ways of working.

•Shaping the annual media investment strategy, allocating resources across brands, channels and funnel stages to maximize business impact and support long-term growth.

•Driving e-commerce growth through media, working closely with commercial and e-commerce teams to align media plans with retailer priorities, online sales opportunities and business objectives.

•Developing the retail media agenda for the division, strengthening collaboration with retailers and ensuring investment is guided by clear objectives, robust measurement and actionable insights.

•Setting strategic direction for SEO, SEA and GEO, ensuring these capabilities support brand visibility, consumer discovery and e-commerce growth, with clear ownership across the team.

•Influencing business decisions through investment choices, challenging existing plans and directing investment towards opportunities with the greatest potential to accelerate growth.

•Building evidence-based investment recommendations, using performance data, consumer insights, retailer data and market opportunities to recommend where to increase, reallocate or reduce spend.

•Overseeing annual media planning and investment, ensuring budgets are used effectively and adjusted as business needs and campaign results evolve.

•Ensuring full-funnel integration across paid media, advocacy, e-commerce and retail media, identifying opportunities for synergies and addressing potential overlaps or gaps.

•Owning media governance and performance standards, including KPI frameworks, measurement principles, reporting cadence, campaign evaluation and learning agendas.

•Driving data-informed decision-making, using campaign performance, consumer insights and retailer data to identify opportunities, improve effectiveness and support business recommendations.

•Leading media agency and partner relationships, ensuring strong strategic contribution, high-quality delivery and clear accountability for performance.

•Partnering with brands, commercial teams, e-commerce teams, CDMO and other divisional stakeholders to align media plans with business priorities and enable effective execution.

•Representing the division with Zone and CDMO stakeholders, contributing to strategic discussions, sharing local insights and learnings, and adapting relevant global or Zone initiatives to local needs.

•Driving innovation and capability development across the division, including test-and-learn initiatives and the effective adoption of new platforms, data and measurement approaches.

•Anticipating risks and resolving cross-functional challenges, escalating issues where needed and ensuring timely, aligned decisions.

Candidate Profile

To succeed in this role, you will need:

•Media Leadership: Significant experience in digital media, media strategy or performance marketing, with a track record of leading complex, cross-functional initiatives.

•Strategic Thinking: Ability to connect brand and business objectives to an integrated media strategy and make investment choices that support growth.

•E-commerce & Retail Media Expertise: Strong understanding of e-commerce growth drivers, retailer ecosystems and retail media, including the role of data and measurement.

•Search & Discovery Understanding: Knowledge of SEO, SEA and GEO and their role in improving brand visibility, consumer discovery and e-commerce performance.

•Investment Acumen: Ability to assess media opportunities, build evidence-based investment cases and influence stakeholders to allocate resources effectively.

•People Leadership: Experience coaching, developing and aligning team members around shared priorities and high standards of delivery.

•Measurement & Business Acumen: Strong understanding of media effectiveness, measurement frameworks and ROI, with the ability to translate performance data into business recommendations.

•Stakeholder Management: Confidence building partnerships with senior stakeholders across brands, commercial and e-commerce teams, agencies, CDMO and Zone teams.

•Planning & Prioritization: Ability to manage competing priorities, make clear trade-offs and guide teams through changing business needs.

•Communication & Influence: Strong storytelling and presentation skills, with the ability to influence decisions using clear, data-backed recommendations.

•Adaptability & Learning Agility: Curiosity about emerging platforms, data capabilities and new approaches to media effectiveness.