[L'Oréal Korea] Product Manager - Kerastase - PPD

Product Manager - Kérastase (PPD)

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As our Product Manager for Kérastase within the Professional Products Division, you will drive brand desirability and business growth for assigned luxury haircare franchises in Korea, reporting to the Kérastase Marketing Manager. You will turn consumer and salon insights into product strategies and omnichannel campaigns across Salon, E-commerce, and Special Retail channels.

[CORE WORK ACTIVITIES]

1.Product Management & Portfolio Planning

Develop annual marketing plans for assigned franchises, covering new launches, core products, and portfolio priorities.

Monitor consumer needs, market trends, and competitor activities to identify growth opportunities.

Prepare pricing, assortment, and promotional recommendations aligned with brand positioning and business objectives.

2.Product Launches & Campaign Execution

Manage product launches from planning to execution, including local positioning, launch materials, and timelines.

Adapt global assets and concepts into locally relevant campaigns, using approved product messaging while maintaining Kérastase’s luxury brand identity.

Collaborate with Communication, Digital, E-commerce, Sales, and Education teams to deliver coordinated activations across channels.

3.Business & Performance Analysis

Track sell-in, sell-out, and SKU-level performance, translating findings into actionable recommendations.

Evaluate launch and campaign performance to identify improvements and growth opportunities.

4.Product Claims & Regulatory Coordination

Localize product claims and key benefit messaging based on substantiated global claims and supporting evidence.

Coordinate with RA on the review of claims, artwork, and marketing materials, ensuring approved wording and required disclaimers are accurately applied across consumer touchpoints.

We Are Looking For

You bring commercial acumen and a deep appreciation for professional haircare to elevate our luxury portfolio. 

• Brand Building: Proven ability to reinforce brand equity and execute integrated marketing campaigns across multiple retail touchpoints.

• Product Definition Ownership: Experience translating consumer insights and trends into compelling product propositions and assortment plans.

• Omnichannel Experience Design: Skill in orchestrating cohesive consumer journeys across salon, digital, and retail environments.

• Market Data Analysis: Strong capability to evaluate sell-in, sell-out, and competitive metrics to steer business decisions.

• Adapted Communication: Collaborative approach with diverse stakeholders, backed by fluent Korean and professional working proficiency in English.

 [QUALIFICATIONS] 

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)

• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal

• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

L’Oréal Professional Products Division stands at the intersection of professional artistry and luxury care. For decades, Kérastase has pioneered luxury haircare, blending advanced scientific research with salon rituals to empower hairdressers and consumers globally.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.Ready to apply? careers.loreal.com is the official trusted website.

*Please submit your English Resume.