[MYSG] Brand Communications & Community Manager

Who is L’Oréal? 

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than  36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do? 

As our Brand Communications & Community Manager, reporting to the Marketing Director, you'll be the voice of our brand, crafting compelling narratives and building vibrant communities that resonate with our Malaysia-Singapore audience. This role offers a unique opportunity to shape the brand's image in a dynamic market, collaborating closely with marketing and retail teams to implement integrated communication campaigns.

You are expected to manage the following:

•Strategic Communications: Define and execute the annual communication strategy, ensuring alignment with international guidelines and local business objectives. Prioritize projects and launches to maximize impact and achieve ambitious growth targets.

•KOL Management: Build and nurture relationships with key influencers, spokespersons, celebrities, bloggers, and editors. Tailor pitches to individual needs and leverage their reach to amplify brand messaging. Manage the local influencer agency to develop strong influencer campaigns, from initial briefs and KOL selection to overseeing drafts and final published content.

•Agency Management: Oversee and coordinate multiple agencies simultaneously, including influencer, PR, and event agencies, for two distinct markets. Maximize agency performance and ensure seamless collaboration between agencies and internal teams.

•Public Relations: Manage PR events, advise on speeches and scripts, prepare for interviews, and conduct post-launch and event analysis to continuously improve our approach. Cultivate strong relationships with media publications.

•Community Building: Develop and implement innovative community engagement strategies across various platforms. Foster a sense of belonging and create meaningful interactions with our consumers.

•Brand Advocacy: Champion Brand’s values and DNA, developing local initiatives that enhance brand image, visibility, and reputation in the Malaysia-Singapore market.

Who are we looking for?

We seek a passionate and driven individual with a proven track record in brand communications and community management. You thrive in a fast-paced environment and possess a strong entrepreneurial spirit. Your exceptional communication and interpersonal skills allow you to build strong relationships with diverse stakeholders. You have an established network of media contacts and influencers, and you excel at multitasking and negotiation.

•Bachelor’s or master’s Degree in relevant function such as Marketing or Marketing Communications is preferred

•At least 5 years of experience in marketing or marketing communications/PR in beauty, luxury retail or fashion is an added advantage

•Has good relationship with media publications & existing influencer network (not just online media)

•Outstanding communications, negotiations & multitasking skills

•Excellent command of English language in both written & verbal

•Ability to plan strategically for brand communications and awareness campaigns

•    Knowledge on Xiaohongshu a plus

L’Oréal Competencies 

•Innovator 

•Strategist 

•People Developer 

•Integrator 

•Entrepreneur 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.