Assistant Vice President, Global Marketing, Thayers DMI

Division: Consumer Products Division (CPD) Position Type: Permanent, Full-Time Location: New York, NY (Hybrid) Country: USA

Role Overview

The AVP, Global Marketing owns Thayers brand and product marketing as a business, with end-to-end accountability. This leader drives growth through product innovation, portfolio management, and content and campaign management.

Key Responsibilities

Brand Strategy and Budget

• Define and own the global marketing strategy for Thayers, in line with group priorities.
• Translate business objectives into a clear marketing roadmap.
• Protect brand equity and heritage while evolving the brand for new consumer segments.
• Manage the marketing budget.

Innovation and Portfolio

• Lead the innovation pipeline, from consumer insight and trend spotting to concept development and launch.
• Partner with R&I, Product Development, and OD to bring new products, formats, and line extensions to market.
• Identify white-space opportunities in categories, ingredients, and consumer needs, such as natural and botanical skincare, and build business cases for them.
• Run innovation processes, including stage-gate reviews, consumer testing, and post-launch performance reviews.
• Use consumer data, social listening, and competitive analysis to guide decisions.

Content and Engagement

• Oversee brand storytelling that is compelling, consistent, and adaptable across channels.
• Build a scalable content model, including global assets, toolkits, and guidelines that markets can localize.
• Ensure content meets regulatory, claims, and brand standards.
• Develop influencer, creator, and community strategies that build authentic engagement.

Business Partnerships

• Partner with Business Development to support new channels, retail partnerships, distributor relationships, and market needs.
• Provide marketing input for commercial negotiations, including brand presentations.

Leadership and Collaboration

• Lead, coach, and develop the marketing team, and build a culture of accountability, curiosity, and high performance.
• Work with Finance, Legal/Regulatory, Digital, and Creative to deliver integrated plans.

Core KPIs

• Brand (topline) growth
• Innovation and campaigns delivered on time and within budget
• Team and cross-functional morale and satisfaction

Qualifications

• 8+ years of related business experience.
• Experience in global marketing highly desired.
• Consumer packaged goods or beauty industry experience preferred.
• In-depth knowledge of:
  • Brand positioning and strategy
  • Category vision and priorities
  • End-to-end project development process
  • Agile team and project management
  • International market needs
• Strong skills in project management, quantitative data analysis, information and data management, prioritization, and organization.
• Collaborative leadership and strong interpersonal skills, written and oral.
• Proficiency in the Microsoft Office suite.
• Demonstrated L'Oréal competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.
• Strong appreciation for our business and sensitivity to métier.
• Professional, energetic, and positive.

What's in it for you?

• Salary range: $147,100 – $213,300 (based on work experience, education, and skill level)
• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment
• Growth and development opportunities within L'Oréal

Work Requirements

• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Diversity & Inclusion

L'Oréal is an equal opportunity employer. We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.